diff --git a/homeassistant/components/esphome/__init__.py b/homeassistant/components/esphome/__init__.py
index 7d5736a2e68..0154e2eba28 100644
--- a/homeassistant/components/esphome/__init__.py
+++ b/homeassistant/components/esphome/__init__.py
@@ -117,7 +117,7 @@ async def async_setup_entry(  # noqa: C901
     port = entry.data[CONF_PORT]
     password = entry.data[CONF_PASSWORD]
     noise_psk = entry.data.get(CONF_NOISE_PSK)
-    device_id = None
+    device_id: str | None = None
 
     zeroconf_instance = await zeroconf.async_get_instance(hass)
 
@@ -184,11 +184,12 @@ async def async_setup_entry(  # noqa: C901
                 return
 
             # Call native tag scan
-            if service_name == "tag_scanned":
+            if service_name == "tag_scanned" and device_id is not None:
+                # Importing tag via hass.components in case it is overridden
+                # in a custom_components (custom_components.tag)
+                tag = hass.components.tag
                 tag_id = service_data["tag_id"]
-                hass.async_create_task(
-                    hass.components.tag.async_scan_tag(tag_id, device_id)
-                )
+                hass.async_create_task(tag.async_scan_tag(tag_id, device_id))
                 return
 
             hass.bus.async_fire(service.service, service_data)
diff --git a/homeassistant/components/mqtt/tag.py b/homeassistant/components/mqtt/tag.py
index 4f6f380e47d..a2541c064c0 100644
--- a/homeassistant/components/mqtt/tag.py
+++ b/homeassistant/components/mqtt/tag.py
@@ -177,7 +177,10 @@ class MQTTTagScanner:
             if not tag_id:  # No output from template, ignore
                 return
 
-            await self.hass.components.tag.async_scan_tag(tag_id, self.device_id)
+            # Importing tag via hass.components in case it is overridden
+            # in a custom_components (custom_components.tag)
+            tag = self.hass.components.tag
+            await tag.async_scan_tag(tag_id, self.device_id)
 
         self._sub_state = subscription.async_prepare_subscribe_topics(
             self.hass,