diff --git a/homeassistant/components/aprs/device_tracker.py b/homeassistant/components/aprs/device_tracker.py
index 0915643340b..e96494db930 100644
--- a/homeassistant/components/aprs/device_tracker.py
+++ b/homeassistant/components/aprs/device_tracker.py
@@ -39,6 +39,7 @@ ATTR_COURSE = "course"
 ATTR_COMMENT = "comment"
 ATTR_FROM = "from"
 ATTR_FORMAT = "format"
+ATTR_OBJECT_NAME = "object_name"
 ATTR_POS_AMBIGUITY = "posambiguity"
 ATTR_SPEED = "speed"
 
@@ -50,7 +51,7 @@ DEFAULT_TIMEOUT = 30.0
 
 FILTER_PORT = 14580
 
-MSG_FORMATS = ["compressed", "uncompressed", "mic-e"]
+MSG_FORMATS = ["compressed", "uncompressed", "mic-e", "object"]
 
 PLATFORM_SCHEMA = PARENT_PLATFORM_SCHEMA.extend(
     {
@@ -181,7 +182,10 @@ class AprsListenerThread(threading.Thread):
         """Receive message and process if position."""
         _LOGGER.debug("APRS message received: %s", str(msg))
         if msg[ATTR_FORMAT] in MSG_FORMATS:
-            dev_id = slugify(msg[ATTR_FROM])
+            if msg[ATTR_FORMAT] == "object":
+                dev_id = slugify(msg[ATTR_OBJECT_NAME])
+            else:
+                dev_id = slugify(msg[ATTR_FROM])
             lat = msg[ATTR_LATITUDE]
             lon = msg[ATTR_LONGITUDE]
 
diff --git a/tests/components/aprs/test_device_tracker.py b/tests/components/aprs/test_device_tracker.py
index 92081111c8b..5967bf18c4e 100644
--- a/tests/components/aprs/test_device_tracker.py
+++ b/tests/components/aprs/test_device_tracker.py
@@ -302,6 +302,37 @@ def test_aprs_listener_rx_msg_no_position(mock_ais: MagicMock) -> None:
     see.assert_not_called()
 
 
+def test_aprs_listener_rx_msg_object(mock_ais: MagicMock) -> None:
+    """Test rx_msg with object."""
+    callsign = TEST_CALLSIGN
+    password = TEST_PASSWORD
+    host = TEST_HOST
+    server_filter = TEST_FILTER
+    see = Mock()
+
+    sample_msg = aprslib.parse(
+        "CEEWO2-14>APLWS2,qAU,CEEWO2-15:;V4310251 *121203h5105.72N/00131.89WO085/024/A=033178!w&,!Clb=3.5m/s calibration 21% 404.40MHz Type=RS41 batt=2.7V Details on http://radiosondy.info/"
+    )
+
+    listener = device_tracker.AprsListenerThread(
+        callsign, password, host, server_filter, see
+    )
+    listener.run()
+    listener.rx_msg(sample_msg)
+
+    see.assert_called_with(
+        dev_id=device_tracker.slugify("V4310251"),
+        gps=(51.09534249084249, -1.5315201465201465),
+        attributes={
+            "gps_accuracy": 0,
+            "altitude": 10112.654400000001,
+            "comment": "Clb=3.5m/s calibration 21% 404.40MHz Type=RS41 batt=2.7V Details on http://radiosondy.info/",
+            "course": 85,
+            "speed": 44.448,
+        },
+    )
+
+
 async def test_setup_scanner(hass: HomeAssistant) -> None:
     """Test setup_scanner."""
     with patch(