diff --git a/homeassistant/helpers/service.py b/homeassistant/helpers/service.py
index 966666b27fc..9d446f10913 100644
--- a/homeassistant/helpers/service.py
+++ b/homeassistant/helpers/service.py
@@ -218,9 +218,12 @@ def async_prepare_call_from_config(
 
             if CONF_ENTITY_ID in target:
                 registry = entity_registry.async_get(hass)
-                target[CONF_ENTITY_ID] = entity_registry.async_validate_entity_ids(
-                    registry, cv.comp_entity_ids_or_uuids(target[CONF_ENTITY_ID])
-                )
+                entity_ids = cv.comp_entity_ids_or_uuids(target[CONF_ENTITY_ID])
+                if entity_ids not in (ENTITY_MATCH_ALL, ENTITY_MATCH_NONE):
+                    entity_ids = entity_registry.async_validate_entity_ids(
+                        registry, entity_ids
+                    )
+                target[CONF_ENTITY_ID] = entity_ids
         except TemplateError as ex:
             raise HomeAssistantError(
                 f"Error rendering service target template: {ex}"
diff --git a/tests/helpers/test_service.py b/tests/helpers/test_service.py
index ce4a32bb2a4..7bde035d1f8 100644
--- a/tests/helpers/test_service.py
+++ b/tests/helpers/test_service.py
@@ -421,6 +421,22 @@ async def test_service_call_entry_id(hass):
     assert dict(calls[0].data) == {"entity_id": ["hello.world"]}
 
 
+@pytest.mark.parametrize("target", ("all", "none"))
+async def test_service_call_all_none(hass, target):
+    """Test service call targeting all."""
+    calls = async_mock_service(hass, "test_domain", "test_service")
+
+    config = {
+        "service": "test_domain.test_service",
+        "target": {"entity_id": target},
+    }
+
+    await service.async_call_from_config(hass, config)
+    await hass.async_block_till_done()
+
+    assert dict(calls[0].data) == {"entity_id": target}
+
+
 async def test_extract_entity_ids(hass):
     """Test extract_entity_ids method."""
     hass.states.async_set("light.Bowl", STATE_ON)