diff --git a/homeassistant/components/coinbase/strings.json b/homeassistant/components/coinbase/strings.json
index 7e55b6ec1c2..74510731b7a 100644
--- a/homeassistant/components/coinbase/strings.json
+++ b/homeassistant/components/coinbase/strings.json
@@ -2,19 +2,19 @@
   "config": {
     "step": {
       "user": {
-        "title": "Coinbase API Key Details",
+        "title": "Coinbase API key details",
         "description": "Please enter the details of your API key as provided by Coinbase.",
         "data": {
           "api_key": "[%key:common::config_flow::data::api_key%]",
-          "api_token": "API Secret"
+          "api_token": "API secret"
         }
       }
     },
     "error": {
       "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]",
       "invalid_auth": "[%key:common::config_flow::error::invalid_auth%]",
-      "invalid_auth_key": "API credentials rejected by Coinbase due to an invalid API Key.",
-      "invalid_auth_secret": "API credentials rejected by Coinbase due to an invalid API Secret.",
+      "invalid_auth_key": "API credentials rejected by Coinbase due to an invalid API key.",
+      "invalid_auth_secret": "API credentials rejected by Coinbase due to an invalid API secret.",
       "unknown": "[%key:common::config_flow::error::unknown%]"
     },
     "abort": {
@@ -24,7 +24,7 @@
   "options": {
     "step": {
       "init": {
-        "description": "Adjust Coinbase Options",
+        "description": "Adjust Coinbase options",
         "data": {
           "account_balance_currencies": "Wallet balances to report.",
           "exchange_rate_currencies": "Exchange rates to report.",