diff --git a/homeassistant/components/usb/__init__.py b/homeassistant/components/usb/__init__.py
index c502c81dae6..7eaac7d71e8 100644
--- a/homeassistant/components/usb/__init__.py
+++ b/homeassistant/components/usb/__init__.py
@@ -46,7 +46,7 @@ if TYPE_CHECKING:
 
 _LOGGER = logging.getLogger(__name__)
 
-REQUEST_SCAN_COOLDOWN = 60  # 1 minute cooldown
+REQUEST_SCAN_COOLDOWN = 10  # 10 second cooldown
 
 __all__ = [
     "async_is_plugged_in",