diff --git a/homeassistant/components/huawei_lte/__init__.py b/homeassistant/components/huawei_lte/__init__.py
index 5a3461b02e9..b34425e79ee 100644
--- a/homeassistant/components/huawei_lte/__init__.py
+++ b/homeassistant/components/huawei_lte/__init__.py
@@ -56,9 +56,11 @@ from .const import (
     ADMIN_SERVICES,
     ALL_KEYS,
     ATTR_UNIQUE_ID,
+    CONF_MANUFACTURER,
     CONF_UNAUTHENTICATED_MODE,
     CONNECTION_TIMEOUT,
     DEFAULT_DEVICE_NAME,
+    DEFAULT_MANUFACTURER,
     DEFAULT_NOTIFY_SERVICE_NAME,
     DOMAIN,
     KEY_DEVICE_BASIC_INFORMATION,
@@ -412,9 +414,10 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
         device_info = DeviceInfo(
             configuration_url=router.url,
             connections=router.device_connections,
+            default_manufacturer=DEFAULT_MANUFACTURER,
             identifiers=router.device_identifiers,
+            manufacturer=entry.data.get(CONF_MANUFACTURER),
             name=router.device_name,
-            manufacturer="Huawei",
         )
         hw_version = None
         sw_version = None
diff --git a/homeassistant/components/huawei_lte/config_flow.py b/homeassistant/components/huawei_lte/config_flow.py
index 036eec37d44..d1ab0547801 100644
--- a/homeassistant/components/huawei_lte/config_flow.py
+++ b/homeassistant/components/huawei_lte/config_flow.py
@@ -34,6 +34,7 @@ from homeassistant.core import callback
 from homeassistant.data_entry_flow import FlowResult
 
 from .const import (
+    CONF_MANUFACTURER,
     CONF_TRACK_WIRED_CLIENTS,
     CONF_UNAUTHENTICATED_MODE,
     CONNECTION_TIMEOUT,
@@ -208,7 +209,12 @@ class ConfigFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
         )
         await self.hass.async_add_executor_job(self._logout, conn)
 
-        user_input[CONF_MAC] = get_device_macs(info, wlan_settings)
+        user_input.update(
+            {
+                CONF_MAC: get_device_macs(info, wlan_settings),
+                CONF_MANUFACTURER: self.context.get(CONF_MANUFACTURER),
+            }
+        )
 
         if not self.unique_id:
             if serial_number := info.get("SerialNumber"):
@@ -228,16 +234,6 @@ class ConfigFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
 
     async def async_step_ssdp(self, discovery_info: ssdp.SsdpServiceInfo) -> FlowResult:
         """Handle SSDP initiated config flow."""
-        await self.async_set_unique_id(discovery_info.upnp[ssdp.ATTR_UPNP_UDN])
-        self._abort_if_unique_id_configured()
-
-        # Attempt to distinguish from other non-LTE Huawei router devices, at least
-        # some ones we are interested in have "Mobile Wi-Fi" friendlyName.
-        if (
-            "mobile"
-            not in discovery_info.upnp.get(ssdp.ATTR_UPNP_FRIENDLY_NAME, "").lower()
-        ):
-            return self.async_abort(reason="not_huawei_lte")
 
         if TYPE_CHECKING:
             assert discovery_info.ssdp_location
@@ -248,18 +244,22 @@ class ConfigFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
             )
         )
 
-        if serial_number := discovery_info.upnp.get(ssdp.ATTR_UPNP_SERIAL):
-            await self.async_set_unique_id(serial_number)
-            self._abort_if_unique_id_configured()
-        else:
-            await self._async_handle_discovery_without_unique_id()
+        unique_id = discovery_info.upnp.get(
+            ssdp.ATTR_UPNP_SERIAL, discovery_info.upnp[ssdp.ATTR_UPNP_UDN]
+        )
+        await self.async_set_unique_id(unique_id)
+        self._abort_if_unique_id_configured(updates={CONF_URL: url})
 
-        user_input = {CONF_URL: url}
-
-        self.context["title_placeholders"] = {
-            CONF_NAME: discovery_info.upnp.get(ssdp.ATTR_UPNP_FRIENDLY_NAME)
-        }
-        return await self._async_show_user_form(user_input)
+        self.context.update(
+            {
+                "title_placeholders": {
+                    CONF_NAME: discovery_info.upnp.get(ssdp.ATTR_UPNP_FRIENDLY_NAME)
+                },
+                CONF_MANUFACTURER: discovery_info.upnp.get(ssdp.ATTR_UPNP_MANUFACTURER),
+                CONF_URL: url,
+            }
+        )
+        return await self._async_show_user_form()
 
     async def async_step_reauth(self, entry_data: Mapping[str, Any]) -> FlowResult:
         """Perform reauth upon an API authentication error."""
diff --git a/homeassistant/components/huawei_lte/const.py b/homeassistant/components/huawei_lte/const.py
index 754be6bf2f3..0b968cee58f 100644
--- a/homeassistant/components/huawei_lte/const.py
+++ b/homeassistant/components/huawei_lte/const.py
@@ -4,10 +4,12 @@ DOMAIN = "huawei_lte"
 
 ATTR_UNIQUE_ID = "unique_id"
 
+CONF_MANUFACTURER = "manufacturer"
 CONF_TRACK_WIRED_CLIENTS = "track_wired_clients"
 CONF_UNAUTHENTICATED_MODE = "unauthenticated_mode"
 
 DEFAULT_DEVICE_NAME = "LTE"
+DEFAULT_MANUFACTURER = "Huawei Technologies Co., Ltd."
 DEFAULT_NOTIFY_SERVICE_NAME = DOMAIN
 DEFAULT_TRACK_WIRED_CLIENTS = True
 DEFAULT_UNAUTHENTICATED_MODE = False
diff --git a/homeassistant/components/huawei_lte/manifest.json b/homeassistant/components/huawei_lte/manifest.json
index 2c777aa4339..f0997e2e165 100644
--- a/homeassistant/components/huawei_lte/manifest.json
+++ b/homeassistant/components/huawei_lte/manifest.json
@@ -12,6 +12,14 @@
     {
       "deviceType": "urn:schemas-upnp-org:device:InternetGatewayDevice:1",
       "manufacturer": "Huawei"
+    },
+    {
+      "deviceType": "urn:schemas-upnp-org:device:InternetGatewayDevice:1",
+      "manufacturer": "Huawei Technologies Co., Ltd."
+    },
+    {
+      "deviceType": "urn:schemas-upnp-org:device:InternetGatewayDevice:1",
+      "manufacturer": "SOYEA TECHNOLOGY CO., LTD."
     }
   ],
   "codeowners": ["@scop", "@fphammerle"],
diff --git a/homeassistant/components/huawei_lte/strings.json b/homeassistant/components/huawei_lte/strings.json
index 8f6ec64491b..dbc30510d13 100644
--- a/homeassistant/components/huawei_lte/strings.json
+++ b/homeassistant/components/huawei_lte/strings.json
@@ -1,7 +1,6 @@
 {
   "config": {
     "abort": {
-      "not_huawei_lte": "Not a Huawei LTE device",
       "reauth_successful": "[%key:common::config_flow::abort::reauth_successful%]"
     },
     "error": {
diff --git a/homeassistant/components/huawei_lte/translations/en.json b/homeassistant/components/huawei_lte/translations/en.json
index 134a5372f71..1b7746c7a31 100644
--- a/homeassistant/components/huawei_lte/translations/en.json
+++ b/homeassistant/components/huawei_lte/translations/en.json
@@ -1,7 +1,6 @@
 {
     "config": {
         "abort": {
-            "not_huawei_lte": "Not a Huawei LTE device",
             "reauth_successful": "Re-authentication was successful"
         },
         "error": {
diff --git a/homeassistant/generated/ssdp.py b/homeassistant/generated/ssdp.py
index 210c0c832a2..6599136b747 100644
--- a/homeassistant/generated/ssdp.py
+++ b/homeassistant/generated/ssdp.py
@@ -146,6 +146,14 @@ SSDP = {
             "deviceType": "urn:schemas-upnp-org:device:InternetGatewayDevice:1",
             "manufacturer": "Huawei",
         },
+        {
+            "deviceType": "urn:schemas-upnp-org:device:InternetGatewayDevice:1",
+            "manufacturer": "Huawei Technologies Co., Ltd.",
+        },
+        {
+            "deviceType": "urn:schemas-upnp-org:device:InternetGatewayDevice:1",
+            "manufacturer": "SOYEA TECHNOLOGY CO., LTD.",
+        },
     ],
     "hue": [
         {
diff --git a/tests/components/huawei_lte/test_config_flow.py b/tests/components/huawei_lte/test_config_flow.py
index 56c177a3602..d29c0554bca 100644
--- a/tests/components/huawei_lte/test_config_flow.py
+++ b/tests/components/huawei_lte/test_config_flow.py
@@ -235,15 +235,6 @@ async def test_success(hass, login_requests_mock):
                 "errors": {},
             },
         ),
-        (
-            {
-                ssdp.ATTR_UPNP_FRIENDLY_NAME: "Some other device",
-            },
-            {
-                "type": data_entry_flow.FlowResultType.ABORT,
-                "reason": "not_huawei_lte",
-            },
-        ),
     ),
 )
 async def test_ssdp(hass, upnp_data, expected_result):