diff --git a/homeassistant/components/jellyfin/sensor.py b/homeassistant/components/jellyfin/sensor.py
index 24aeecab7e5..5c519f661ee 100644
--- a/homeassistant/components/jellyfin/sensor.py
+++ b/homeassistant/components/jellyfin/sensor.py
@@ -36,7 +36,6 @@ SENSOR_TYPES: tuple[JellyfinSensorEntityDescription, ...] = (
         key="watching",
         translation_key="watching",
         value_fn=_count_now_playing,
-        native_unit_of_measurement="clients",
     ),
 )
 
diff --git a/homeassistant/components/jellyfin/strings.json b/homeassistant/components/jellyfin/strings.json
index f2afa0c8ad5..a9816b1fb78 100644
--- a/homeassistant/components/jellyfin/strings.json
+++ b/homeassistant/components/jellyfin/strings.json
@@ -29,7 +29,8 @@
   "entity": {
     "sensor": {
       "watching": {
-        "name": "Active clients"
+        "name": "Active clients",
+        "unit_of_measurement": "clients"
       }
     }
   },