diff --git a/homeassistant/components/lifx/util.py b/homeassistant/components/lifx/util.py
index 135e1a7e8e9..6a9bff465ee 100644
--- a/homeassistant/components/lifx/util.py
+++ b/homeassistant/components/lifx/util.py
@@ -14,8 +14,11 @@ from awesomeversion import AwesomeVersion
 
 from homeassistant.components.light import (
     ATTR_BRIGHTNESS,
+    ATTR_BRIGHTNESS_PCT,
+    ATTR_COLOR_NAME,
     ATTR_COLOR_TEMP_KELVIN,
     ATTR_HS_COLOR,
+    ATTR_KELVIN,
     ATTR_RGB_COLOR,
     ATTR_XY_COLOR,
 )
@@ -24,7 +27,7 @@ from homeassistant.core import HomeAssistant, callback
 from homeassistant.helpers import device_registry as dr
 import homeassistant.util.color as color_util
 
-from .const import DOMAIN, INFRARED_BRIGHTNESS_VALUES_MAP, OVERALL_TIMEOUT
+from .const import _LOGGER, DOMAIN, INFRARED_BRIGHTNESS_VALUES_MAP, OVERALL_TIMEOUT
 
 FIX_MAC_FW = AwesomeVersion("3.70")
 
@@ -80,6 +83,17 @@ def find_hsbk(hass: HomeAssistant, **kwargs: Any) -> list[float | int | None] |
     """
     hue, saturation, brightness, kelvin = [None] * 4
 
+    if (color_name := kwargs.get(ATTR_COLOR_NAME)) is not None:
+        try:
+            hue, saturation = color_util.color_RGB_to_hs(
+                *color_util.color_name_to_rgb(color_name)
+            )
+        except ValueError:
+            _LOGGER.warning(
+                "Got unknown color %s, falling back to neutral white", color_name
+            )
+            hue, saturation = (0, 0)
+
     if ATTR_HS_COLOR in kwargs:
         hue, saturation = kwargs[ATTR_HS_COLOR]
     elif ATTR_RGB_COLOR in kwargs:
@@ -93,6 +107,13 @@ def find_hsbk(hass: HomeAssistant, **kwargs: Any) -> list[float | int | None] |
         saturation = int(saturation / 100 * 65535)
         kelvin = 3500
 
+    if ATTR_KELVIN in kwargs:
+        _LOGGER.warning(
+            "The 'kelvin' parameter is deprecated. Please use 'color_temp_kelvin' for all service calls"
+        )
+        kelvin = kwargs.pop(ATTR_KELVIN)
+        saturation = 0
+
     if ATTR_COLOR_TEMP_KELVIN in kwargs:
         kelvin = kwargs.pop(ATTR_COLOR_TEMP_KELVIN)
         saturation = 0
@@ -100,6 +121,9 @@ def find_hsbk(hass: HomeAssistant, **kwargs: Any) -> list[float | int | None] |
     if ATTR_BRIGHTNESS in kwargs:
         brightness = convert_8_to_16(kwargs[ATTR_BRIGHTNESS])
 
+    if ATTR_BRIGHTNESS_PCT in kwargs:
+        brightness = convert_8_to_16(round(255 * kwargs[ATTR_BRIGHTNESS_PCT] / 100))
+
     hsbk = [hue, saturation, brightness, kelvin]
     return None if hsbk == [None] * 4 else hsbk
 
diff --git a/tests/components/lifx/test_light.py b/tests/components/lifx/test_light.py
index 6fe63b14b6a..5a9b250034a 100644
--- a/tests/components/lifx/test_light.py
+++ b/tests/components/lifx/test_light.py
@@ -21,11 +21,14 @@ from homeassistant.components.lifx.manager import (
 )
 from homeassistant.components.light import (
     ATTR_BRIGHTNESS,
+    ATTR_BRIGHTNESS_PCT,
     ATTR_COLOR_MODE,
+    ATTR_COLOR_NAME,
     ATTR_COLOR_TEMP,
     ATTR_COLOR_TEMP_KELVIN,
     ATTR_EFFECT,
     ATTR_HS_COLOR,
+    ATTR_KELVIN,
     ATTR_RGB_COLOR,
     ATTR_SUPPORTED_COLOR_MODES,
     ATTR_TRANSITION,
@@ -1397,6 +1400,131 @@ async def test_transitions_color_bulb(hass: HomeAssistant) -> None:
     bulb.set_color.reset_mock()
 
 
+async def test_lifx_set_state_color(hass: HomeAssistant) -> None:
+    """Test lifx.set_state works with color names and RGB."""
+    config_entry = MockConfigEntry(
+        domain=DOMAIN, data={CONF_HOST: "127.0.0.1"}, unique_id=SERIAL
+    )
+    config_entry.add_to_hass(hass)
+    bulb = _mocked_bulb_new_firmware()
+    bulb.power_level = 65535
+    bulb.color = [32000, None, 32000, 2700]
+    with _patch_discovery(device=bulb), _patch_config_flow_try_connect(
+        device=bulb
+    ), _patch_device(device=bulb):
+        await async_setup_component(hass, lifx.DOMAIN, {lifx.DOMAIN: {}})
+        await hass.async_block_till_done()
+
+    entity_id = "light.my_bulb"
+
+    # brightness should convert from 8 to 16 bits
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_BRIGHTNESS: 255},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [32000, None, 65535, 2700]
+    bulb.set_color.reset_mock()
+
+    # brightness_pct should convert into 16 bit
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_BRIGHTNESS_PCT: 90},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [32000, None, 59110, 2700]
+    bulb.set_color.reset_mock()
+
+    # color name should turn into hue, saturation
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_COLOR_NAME: "red", ATTR_BRIGHTNESS_PCT: 100},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [0, 65535, 65535, 3500]
+    bulb.set_color.reset_mock()
+
+    # unknown color name should reset back to neutral white, i.e. 3500K
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_COLOR_NAME: "deepblack"},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [0, 0, 32000, 3500]
+    bulb.set_color.reset_mock()
+
+    # RGB should convert to hue, saturation
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_RGB_COLOR: (0, 255, 0)},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [21845, 65535, 32000, 3500]
+    bulb.set_color.reset_mock()
+
+    # XY should convert to hue, saturation
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_XY_COLOR: (0.34, 0.339)},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [5461, 5139, 32000, 3500]
+    bulb.set_color.reset_mock()
+
+
+async def test_lifx_set_state_kelvin(hass: HomeAssistant) -> None:
+    """Test set_state works with old and new kelvin parameter names."""
+    already_migrated_config_entry = MockConfigEntry(
+        domain=DOMAIN, data={CONF_HOST: "127.0.0.1"}, unique_id=SERIAL
+    )
+    already_migrated_config_entry.add_to_hass(hass)
+    bulb = _mocked_bulb_new_firmware()
+    bulb.power_level = 65535
+    bulb.color = [32000, None, 32000, 6000]
+    with _patch_discovery(device=bulb), _patch_config_flow_try_connect(
+        device=bulb
+    ), _patch_device(device=bulb):
+        await async_setup_component(hass, lifx.DOMAIN, {lifx.DOMAIN: {}})
+        await hass.async_block_till_done()
+
+    entity_id = "light.my_bulb"
+
+    state = hass.states.get(entity_id)
+    assert state.state == "on"
+    attributes = state.attributes
+    assert attributes[ATTR_BRIGHTNESS] == 125
+    assert attributes[ATTR_COLOR_MODE] == ColorMode.COLOR_TEMP
+    await hass.services.async_call(
+        LIGHT_DOMAIN, "turn_off", {ATTR_ENTITY_ID: entity_id}, blocking=True
+    )
+    assert bulb.set_power.calls[0][0][0] is False
+    bulb.set_power.reset_mock()
+
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_BRIGHTNESS: 255, ATTR_KELVIN: 3500},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [32000, 0, 65535, 3500]
+    bulb.set_color.reset_mock()
+
+    await hass.services.async_call(
+        DOMAIN,
+        "set_state",
+        {ATTR_ENTITY_ID: entity_id, ATTR_BRIGHTNESS: 100, ATTR_COLOR_TEMP_KELVIN: 2700},
+        blocking=True,
+    )
+    assert bulb.set_color.calls[0][0][0] == [32000, 0, 25700, 2700]
+    bulb.set_color.reset_mock()
+
+
 async def test_infrared_color_bulb(hass: HomeAssistant) -> None:
     """Test setting infrared with a color bulb."""
     already_migrated_config_entry = MockConfigEntry(