diff --git a/homeassistant/components/nordpool/coordinator.py b/homeassistant/components/nordpool/coordinator.py
index fa4e9ca2548..e6b36f7deee 100644
--- a/homeassistant/components/nordpool/coordinator.py
+++ b/homeassistant/components/nordpool/coordinator.py
@@ -2,6 +2,7 @@
 
 from __future__ import annotations
 
+import asyncio
 from collections.abc import Callable
 from datetime import datetime, timedelta
 from typing import TYPE_CHECKING
@@ -69,23 +70,30 @@ class NordPoolDataUpdateCoordinator(DataUpdateCoordinator[DeliveryPeriodData]):
         self.unsub = async_track_point_in_utc_time(
             self.hass, self.fetch_data, self.get_next_interval(dt_util.utcnow())
         )
+        data = await self.api_call()
+        if data:
+            self.async_set_updated_data(data)
+
+    async def api_call(self, retry: int = 3) -> DeliveryPeriodData | None:
+        """Make api call to retrieve data with retry if failure."""
+        data = None
         try:
             data = await self.client.async_get_delivery_period(
                 dt_util.now(),
                 Currency(self.config_entry.data[CONF_CURRENCY]),
                 self.config_entry.data[CONF_AREAS],
             )
-        except NordPoolEmptyResponseError as error:
-            LOGGER.debug("Empty response error: %s", error)
-            self.async_set_update_error(error)
-            return
-        except NordPoolResponseError as error:
-            LOGGER.debug("Response error: %s", error)
-            self.async_set_update_error(error)
-            return
-        except NordPoolError as error:
+        except (
+            NordPoolEmptyResponseError,
+            NordPoolResponseError,
+            NordPoolError,
+        ) as error:
             LOGGER.debug("Connection error: %s", error)
+            if retry > 0:
+                next_run = (4 - retry) * 15
+                LOGGER.debug("Wait %d seconds for next try", next_run)
+                await asyncio.sleep(next_run)
+                return await self.api_call(retry - 1)
             self.async_set_update_error(error)
-            return
 
-        self.async_set_updated_data(data)
+        return data
diff --git a/tests/components/nordpool/conftest.py b/tests/components/nordpool/conftest.py
index d1c1972c568..9b7ab4b2afa 100644
--- a/tests/components/nordpool/conftest.py
+++ b/tests/components/nordpool/conftest.py
@@ -2,6 +2,7 @@
 
 from __future__ import annotations
 
+from collections.abc import AsyncGenerator
 from datetime import datetime
 import json
 from typing import Any
@@ -23,6 +24,13 @@ from tests.common import MockConfigEntry, load_fixture
 from tests.test_util.aiohttp import AiohttpClientMocker
 
 
+@pytest.fixture(autouse=True)
+async def no_sleep() -> AsyncGenerator[None]:
+    """No sleeping."""
+    with patch("homeassistant.components.nordpool.coordinator.asyncio.sleep"):
+        yield
+
+
 @pytest.fixture
 async def load_int(
     hass: HomeAssistant, get_data: DeliveryPeriodData
diff --git a/tests/components/nordpool/test_coordinator.py b/tests/components/nordpool/test_coordinator.py
index d2d912b1b99..68534237dee 100644
--- a/tests/components/nordpool/test_coordinator.py
+++ b/tests/components/nordpool/test_coordinator.py
@@ -58,7 +58,7 @@ async def test_coordinator(
         freezer.tick(timedelta(hours=1))
         async_fire_time_changed(hass)
         await hass.async_block_till_done(wait_background_tasks=True)
-        mock_data.assert_called_once()
+        assert mock_data.call_count == 4
         state = hass.states.get("sensor.nord_pool_se3_current_price")
         assert state.state == STATE_UNAVAILABLE
         mock_data.reset_mock()
@@ -68,7 +68,7 @@ async def test_coordinator(
         freezer.tick(timedelta(hours=1))
         async_fire_time_changed(hass)
         await hass.async_block_till_done(wait_background_tasks=True)
-        mock_data.assert_called_once()
+        assert mock_data.call_count == 4
         state = hass.states.get("sensor.nord_pool_se3_current_price")
         assert state.state == STATE_UNAVAILABLE
         assert "Authentication error" in caplog.text
@@ -79,7 +79,7 @@ async def test_coordinator(
         freezer.tick(timedelta(hours=1))
         async_fire_time_changed(hass)
         await hass.async_block_till_done(wait_background_tasks=True)
-        mock_data.assert_called_once()
+        assert mock_data.call_count == 4
         state = hass.states.get("sensor.nord_pool_se3_current_price")
         assert state.state == STATE_UNAVAILABLE
         assert "Empty response" in caplog.text
@@ -90,7 +90,7 @@ async def test_coordinator(
         freezer.tick(timedelta(hours=1))
         async_fire_time_changed(hass)
         await hass.async_block_till_done(wait_background_tasks=True)
-        mock_data.assert_called_once()
+        assert mock_data.call_count == 4
         state = hass.states.get("sensor.nord_pool_se3_current_price")
         assert state.state == STATE_UNAVAILABLE
         assert "Response error" in caplog.text