diff --git a/homeassistant/helpers/config_validation.py b/homeassistant/helpers/config_validation.py
index 2af9ec7c853..68397a80f83 100644
--- a/homeassistant/helpers/config_validation.py
+++ b/homeassistant/helpers/config_validation.py
@@ -311,6 +311,12 @@ comp_entity_ids = vol.Any(
 )
 
 
+comp_entity_ids_or_uuids = vol.Any(
+    vol.All(vol.Lower, vol.Any(ENTITY_MATCH_ALL, ENTITY_MATCH_NONE)),
+    entity_ids_or_uuids,
+)
+
+
 def entity_domain(domain: str | list[str]) -> Callable[[Any], str]:
     """Validate that entity belong to domain."""
     ent_domain = entities_domain(domain)
@@ -972,6 +978,23 @@ ENTITY_SERVICE_FIELDS = {
     ),
 }
 
+TARGET_SERVICE_FIELDS = {
+    # Same as ENTITY_SERVICE_FIELDS but supports specifying entity by entity registry
+    # ID.
+    # Either accept static entity IDs, a single dynamic template or a mixed list
+    # of static and dynamic templates. While this could be solved with a single
+    # complex template, handling it like this, keeps config validation useful.
+    vol.Optional(ATTR_ENTITY_ID): vol.Any(
+        comp_entity_ids_or_uuids, dynamic_template, vol.All(list, template_complex)
+    ),
+    vol.Optional(ATTR_DEVICE_ID): vol.Any(
+        ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
+    ),
+    vol.Optional(ATTR_AREA_ID): vol.Any(
+        ENTITY_MATCH_NONE, vol.All(ensure_list, [vol.Any(dynamic_template, str)])
+    ),
+}
+
 
 def make_entity_service_schema(
     schema: dict, *, extra: int = vol.PREVENT_EXTRA
@@ -1034,7 +1057,7 @@ SERVICE_SCHEMA = vol.All(
                 template, vol.All(dict, template_complex)
             ),
             vol.Optional(CONF_ENTITY_ID): comp_entity_ids,
-            vol.Optional(CONF_TARGET): vol.Any(ENTITY_SERVICE_FIELDS, dynamic_template),
+            vol.Optional(CONF_TARGET): vol.Any(TARGET_SERVICE_FIELDS, dynamic_template),
         }
     ),
     has_at_least_one_key(CONF_SERVICE, CONF_SERVICE_TEMPLATE),
diff --git a/homeassistant/helpers/service.py b/homeassistant/helpers/service.py
index bad233c006a..be8e316878f 100644
--- a/homeassistant/helpers/service.py
+++ b/homeassistant/helpers/service.py
@@ -218,7 +218,10 @@ def async_prepare_call_from_config(
                 target.update(template.render_complex(conf, variables))
 
             if CONF_ENTITY_ID in target:
-                target[CONF_ENTITY_ID] = cv.comp_entity_ids(target[CONF_ENTITY_ID])
+                registry = entity_registry.async_get(hass)
+                target[CONF_ENTITY_ID] = entity_registry.async_resolve_entity_ids(
+                    registry, cv.comp_entity_ids_or_uuids(target[CONF_ENTITY_ID])
+                )
         except TemplateError as ex:
             raise HomeAssistantError(
                 f"Error rendering service target template: {ex}"
diff --git a/tests/helpers/test_service.py b/tests/helpers/test_service.py
index 16f7ad4825a..54507d9b3bd 100644
--- a/tests/helpers/test_service.py
+++ b/tests/helpers/test_service.py
@@ -29,6 +29,7 @@ from homeassistant.setup import async_setup_component
 
 from tests.common import (
     MockEntity,
+    async_mock_service,
     get_test_home_assistant,
     mock_device_registry,
     mock_registry,
@@ -375,6 +376,27 @@ class TestServiceHelpers(unittest.TestCase):
         assert mock_log.call_count == 3
 
 
+async def test_service_call_entry_id(hass):
+    """Test service call with entity specified by entity registry ID."""
+    registry = ent_reg.async_get(hass)
+    calls = async_mock_service(hass, "test_domain", "test_service")
+    entry = registry.async_get_or_create(
+        "hello", "hue", "1234", suggested_object_id="world"
+    )
+
+    assert entry.entity_id == "hello.world"
+
+    config = {
+        "service": "test_domain.test_service",
+        "target": {"entity_id": entry.id},
+    }
+
+    await service.async_call_from_config(hass, config)
+    await hass.async_block_till_done()
+
+    assert dict(calls[0].data) == {"entity_id": ["hello.world"]}
+
+
 async def test_extract_entity_ids(hass):
     """Test extract_entity_ids method."""
     hass.states.async_set("light.Bowl", STATE_ON)