diff --git a/homeassistant/components/apple_tv/media_player.py b/homeassistant/components/apple_tv/media_player.py
index b68d74e6115..b6d451a9ea0 100644
--- a/homeassistant/components/apple_tv/media_player.py
+++ b/homeassistant/components/apple_tv/media_player.py
@@ -120,6 +120,7 @@ class AppleTvMediaPlayer(
         """Initialize the Apple TV media player."""
         super().__init__(name, identifier, manager)
         self._playing: Playing | None = None
+        self._playing_last_updated: datetime | None = None
         self._app_list: dict[str, str] = {}
 
     @callback
@@ -209,6 +210,7 @@ class AppleTvMediaPlayer(
         This is a callback function from pyatv.interface.PushListener.
         """
         self._playing = playstatus
+        self._playing_last_updated = dt_util.utcnow()
         self.async_write_ha_state()
 
     @callback
@@ -316,7 +318,7 @@ class AppleTvMediaPlayer(
     def media_position_updated_at(self) -> datetime | None:
         """Last valid time of media position."""
         if self.state in {MediaPlayerState.PLAYING, MediaPlayerState.PAUSED}:
-            return dt_util.utcnow()
+            return self._playing_last_updated
         return None
 
     async def async_play_media(