diff --git a/homeassistant/components/cookidoo/config_flow.py b/homeassistant/components/cookidoo/config_flow.py
index d523de96b01..58e99a70907 100644
--- a/homeassistant/components/cookidoo/config_flow.py
+++ b/homeassistant/components/cookidoo/config_flow.py
@@ -79,6 +79,7 @@ class CookidooConfigFlow(ConfigFlow, domain=DOMAIN):
                 ),
                 suggested_values=user_input,
             ),
+            description_placeholders={"cookidoo": "Cookidoo"},
             errors=errors,
         )
 
@@ -99,6 +100,7 @@ class CookidooConfigFlow(ConfigFlow, domain=DOMAIN):
         return self.async_show_form(
             step_id="language",
             data_schema=vol.Schema(self.LANGUAGE_DATA_SCHEMA),
+            description_placeholders={"cookidoo": "Cookidoo"},
             errors=errors,
         )
 
@@ -133,6 +135,7 @@ class CookidooConfigFlow(ConfigFlow, domain=DOMAIN):
                 data_schema=vol.Schema(AUTH_DATA_SCHEMA),
                 suggested_values={CONF_EMAIL: reauth_entry.data[CONF_EMAIL]},
             ),
+            description_placeholders={"cookidoo": "Cookidoo"},
             errors=errors,
         )
 
diff --git a/homeassistant/components/cookidoo/strings.json b/homeassistant/components/cookidoo/strings.json
index 126205fcf2f..19f709ddaf8 100644
--- a/homeassistant/components/cookidoo/strings.json
+++ b/homeassistant/components/cookidoo/strings.json
@@ -2,30 +2,30 @@
   "config": {
     "step": {
       "user": {
-        "title": "Login to Cookidoo",
+        "title": "Login to {cookidoo}",
         "data": {
           "email": "[%key:common::config_flow::data::email%]",
           "password": "[%key:common::config_flow::data::password%]",
           "country": "Country"
         },
         "data_description": {
-          "email": "Email used access your Cookidoo account.",
-          "password": "Password used access your Cookidoo account.",
-          "country": "Pick your language for the Cookidoo content."
+          "email": "Email used to access your {cookidoo} account.",
+          "password": "Password used to access your {cookidoo} account.",
+          "country": "Pick your language for the {cookidoo} content."
         }
       },
       "language": {
-        "title": "Login to Cookidoo",
+        "title": "Set language for {cookidoo}",
         "data": {
           "language": "[%key:common::config_flow::data::language%]"
         },
         "data_description": {
-          "language": "Pick your language for the Cookidoo content."
+          "language": "Pick your language for the {cookidoo} content."
         }
       },
       "reauth_confirm": {
-        "title": "Login again to Cookidoo",
-        "description": "Please log in to Cookidoo again to continue using this integration.",
+        "title": "Login again to {cookidoo}",
+        "description": "Please log in to {cookidoo} again to continue using this integration.",
         "data": {
           "email": "[%key:common::config_flow::data::email%]",
           "password": "[%key:common::config_flow::data::password%]"