diff --git a/homeassistant/brands/tplink.json b/homeassistant/brands/tplink.json
index 1ab6394344e..bc8d38b3e71 100644
--- a/homeassistant/brands/tplink.json
+++ b/homeassistant/brands/tplink.json
@@ -1,5 +1,6 @@
 {
   "domain": "tplink",
   "name": "TP-Link",
-  "integrations": ["tplink", "tplink_omada", "tplink_lte"]
+  "integrations": ["tplink", "tplink_omada", "tplink_lte"],
+  "iot_standards": ["matter"]
 }
diff --git a/homeassistant/generated/integrations.json b/homeassistant/generated/integrations.json
index 7d6f629506c..503aa64a13e 100644
--- a/homeassistant/generated/integrations.json
+++ b/homeassistant/generated/integrations.json
@@ -5700,7 +5700,10 @@
           "iot_class": "local_polling",
           "name": "TP-Link LTE"
         }
-      }
+      },
+      "iot_standards": [
+        "matter"
+      ]
     },
     "traccar": {
       "name": "Traccar",
diff --git a/script/hassfest/brand.py b/script/hassfest/brand.py
index 1083cc911bd..80f7416a018 100644
--- a/script/hassfest/brand.py
+++ b/script/hassfest/brand.py
@@ -11,7 +11,9 @@ BRAND_SCHEMA = vol.Schema(
         vol.Required("domain"): str,
         vol.Required("name"): str,
         vol.Optional("integrations"): [str],
-        vol.Optional("iot_standards"): [vol.Any("homekit", "zigbee", "zwave")],
+        vol.Optional("iot_standards"): [
+            vol.Any("homekit", "matter", "zigbee", "zwave")
+        ],
     }
 )