diff --git a/esphome/components/api/api_connection.cpp b/esphome/components/api/api_connection.cpp
index ca615a6d98..bfc7f14891 100644
--- a/esphome/components/api/api_connection.cpp
+++ b/esphome/components/api/api_connection.cpp
@@ -118,7 +118,7 @@ void APIConnection::loop() {
     // when network is disconnected force disconnect immediately
     // don't wait for timeout
     this->on_fatal_error();
-    ESP_LOGW(TAG, "%s: Network unavailable, disconnecting", this->client_combined_info_.c_str());
+    ESP_LOGW(TAG, "%s: Network unavailable; disconnecting", this->client_combined_info_.c_str());
     return;
   }
   if (this->next_close_) {
@@ -182,24 +182,23 @@ void APIConnection::loop() {
     // Disconnect if not responded within 2.5*keepalive
     if (now - this->last_traffic_ > (KEEPALIVE_TIMEOUT_MS * 5) / 2) {
       on_fatal_error();
-      ESP_LOGW(TAG, "%s didn't respond to ping request in time. Disconnecting...", this->client_combined_info_.c_str());
+      ESP_LOGW(TAG, "%s is unresponsive; disconnecting", this->client_combined_info_.c_str());
     }
   } else if (now - this->last_traffic_ > KEEPALIVE_TIMEOUT_MS && now > this->next_ping_retry_) {
-    ESP_LOGVV(TAG, "Sending keepalive PING...");
+    ESP_LOGVV(TAG, "Sending keepalive PING");
     this->sent_ping_ = this->send_ping_request(PingRequest());
     if (!this->sent_ping_) {
+      char warn_str[38];
       this->next_ping_retry_ = now + ping_retry_interval;
       this->ping_retries_++;
+      sprintf(warn_str, "Sending keepalive failed %u time(s); ", this->ping_retries_);
       if (this->ping_retries_ >= max_ping_retries) {
         on_fatal_error();
-        ESP_LOGE(TAG, "%s: Sending keepalive failed %d time(s). Disconnecting...", this->client_combined_info_.c_str(),
-                 this->ping_retries_);
+        ESP_LOGE(TAG, "%s: %sdisconnecting", this->client_combined_info_.c_str(), warn_str);
       } else if (this->ping_retries_ >= 10) {
-        ESP_LOGW(TAG, "%s: Sending keepalive failed %d time(s), will retry in %d ms",
-                 this->client_combined_info_.c_str(), this->ping_retries_, ping_retry_interval);
+        ESP_LOGW(TAG, "%s: %sretrying in %u ms", this->client_combined_info_.c_str(), warn_str, ping_retry_interval);
       } else {
-        ESP_LOGD(TAG, "%s: Sending keepalive failed %d time(s), will retry in %d ms",
-                 this->client_combined_info_.c_str(), this->ping_retries_, ping_retry_interval);
+        ESP_LOGD(TAG, "%s: %sretrying in %u ms", this->client_combined_info_.c_str(), warn_str, ping_retry_interval);
       }
     }
   }
@@ -270,7 +269,7 @@ DisconnectResponse APIConnection::disconnect(const DisconnectRequest &msg) {
   // remote initiated disconnect_client
   // don't close yet, we still need to send the disconnect response
   // close will happen on next loop
-  ESP_LOGD(TAG, "%s requested disconnected", this->client_combined_info_.c_str());
+  ESP_LOGD(TAG, "%s disconnected", this->client_combined_info_.c_str());
   this->next_close_ = true;
   DisconnectResponse resp;
   return resp;
@@ -1472,7 +1471,7 @@ void APIConnection::update_command(const UpdateCommandRequest &msg) {
       update->check();
       break;
     case enums::UPDATE_COMMAND_NONE:
-      ESP_LOGE(TAG, "UPDATE_COMMAND_NONE not handled. Check client is sending the correct command");
+      ESP_LOGE(TAG, "UPDATE_COMMAND_NONE not handled; confirm command is correct");
       break;
     default:
       ESP_LOGW(TAG, "Unknown update command: %" PRIu32, msg.command);
@@ -1534,7 +1533,7 @@ ConnectResponse APIConnection::connect(const ConnectRequest &msg) {
   // bool invalid_password = 1;
   resp.invalid_password = !correct;
   if (correct) {
-    ESP_LOGD(TAG, "%s: Connected successfully", this->client_combined_info_.c_str());
+    ESP_LOGD(TAG, "%s connected", this->client_combined_info_.c_str());
     this->connection_state_ = ConnectionState::AUTHENTICATED;
     this->parent_->get_client_connected_trigger()->trigger(this->client_info_, this->client_peername_);
 #ifdef USE_HOMEASSISTANT_TIME
@@ -1605,7 +1604,7 @@ void APIConnection::execute_service(const ExecuteServiceRequest &msg) {
     }
   }
   if (!found) {
-    ESP_LOGV(TAG, "Could not find matching service!");
+    ESP_LOGV(TAG, "Could not find service");
   }
 }
 #ifdef USE_API_NOISE
@@ -1674,11 +1673,11 @@ bool APIConnection::send_buffer(ProtoWriteBuffer buffer, uint32_t message_type)
 }
 void APIConnection::on_unauthenticated_access() {
   this->on_fatal_error();
-  ESP_LOGD(TAG, "%s: tried to access without authentication.", this->client_combined_info_.c_str());
+  ESP_LOGD(TAG, "%s requested access without authentication", this->client_combined_info_.c_str());
 }
 void APIConnection::on_no_setup_connection() {
   this->on_fatal_error();
-  ESP_LOGD(TAG, "%s: tried to access without full connection.", this->client_combined_info_.c_str());
+  ESP_LOGD(TAG, "%s requested access without full connection", this->client_combined_info_.c_str());
 }
 void APIConnection::on_fatal_error() {
   this->helper_->close();
diff --git a/esphome/components/api/api_frame_helper.cpp b/esphome/components/api/api_frame_helper.cpp
index 19263f2f2c..54b80a0852 100644
--- a/esphome/components/api/api_frame_helper.cpp
+++ b/esphome/components/api/api_frame_helper.cpp
@@ -780,7 +780,7 @@ extern "C" {
 // declare how noise generates random bytes (here with a good HWRNG based on the RF system)
 void noise_rand_bytes(void *output, size_t len) {
   if (!esphome::random_bytes(reinterpret_cast<uint8_t *>(output), len)) {
-    ESP_LOGE(TAG, "Failed to acquire random bytes, rebooting!");
+    ESP_LOGE(TAG, "Acquiring random bytes failed; rebooting");
     arch_restart();
   }
 }