diff --git a/esphome/components/shelly_dimmer/shelly_dimmer.cpp b/esphome/components/shelly_dimmer/shelly_dimmer.cpp
index 6b4ab13c48..b336bbcb65 100644
--- a/esphome/components/shelly_dimmer/shelly_dimmer.cpp
+++ b/esphome/components/shelly_dimmer/shelly_dimmer.cpp
@@ -101,8 +101,6 @@ void ShellyDimmer::setup() {
   this->pin_nrst_->setup();
   this->pin_boot0_->setup();
 
-  ESP_LOGI(TAG, "Initializing");
-
   this->handle_firmware();
 
   this->send_settings_();