diff --git a/esphome/components/esp32/preferences.cpp b/esphome/components/esp32/preferences.cpp
index f90b8a4603..35521cf09b 100644
--- a/esphome/components/esp32/preferences.cpp
+++ b/esphome/components/esp32/preferences.cpp
@@ -111,7 +111,7 @@ class ESP32Preferences : public ESPPreferences {
     if (s_pending_save.empty())
       return true;
 
-    ESP_LOGD(TAG, "Saving %d preferences to flash...", s_pending_save.size());
+    ESP_LOGV(TAG, "Saving %d items...", s_pending_save.size());
     // goal try write all pending saves even if one fails
     int cached = 0, written = 0, failed = 0;
     esp_err_t last_err = ESP_OK;
@@ -139,10 +139,10 @@ class ESP32Preferences : public ESPPreferences {
       }
       s_pending_save.erase(s_pending_save.begin() + i);
     }
-    ESP_LOGD(TAG, "Saving %d preferences to flash: %d cached, %d written, %d failed", cached + written + failed, cached,
-             written, failed);
+    ESP_LOGD(TAG, "Writing %d items: %d cached, %d written, %d failed", cached + written + failed, cached, written,
+             failed);
     if (failed > 0) {
-      ESP_LOGE(TAG, "Error saving %d preferences to flash. Last error=%s for key=%s", failed, esp_err_to_name(last_err),
+      ESP_LOGE(TAG, "Writing %d items failed. Last error=%s for key=%s", failed, esp_err_to_name(last_err),
                last_key.c_str());
     }
 
@@ -173,7 +173,7 @@ class ESP32Preferences : public ESPPreferences {
   }
 
   bool reset() override {
-    ESP_LOGD(TAG, "Cleaning up preferences in flash...");
+    ESP_LOGD(TAG, "Erasing storage");
     s_pending_save.clear();
 
     nvs_flash_deinit();
diff --git a/esphome/components/esp8266/preferences.cpp b/esphome/components/esp8266/preferences.cpp
index 8ee5a8225a..254d760003 100644
--- a/esphome/components/esp8266/preferences.cpp
+++ b/esphome/components/esp8266/preferences.cpp
@@ -235,7 +235,7 @@ class ESP8266Preferences : public ESPPreferences {
     if (s_prevent_write)
       return false;
 
-    ESP_LOGD(TAG, "Saving preferences to flash...");
+    ESP_LOGD(TAG, "Saving");
     SpiFlashOpResult erase_res, write_res = SPI_FLASH_RESULT_OK;
     {
       InterruptLock lock;
@@ -245,11 +245,11 @@ class ESP8266Preferences : public ESPPreferences {
       }
     }
     if (erase_res != SPI_FLASH_RESULT_OK) {
-      ESP_LOGE(TAG, "Erase ESP8266 flash failed!");
+      ESP_LOGE(TAG, "Erasing failed");
       return false;
     }
     if (write_res != SPI_FLASH_RESULT_OK) {
-      ESP_LOGE(TAG, "Write ESP8266 flash failed!");
+      ESP_LOGE(TAG, "Writing failed");
       return false;
     }
 
@@ -258,14 +258,14 @@ class ESP8266Preferences : public ESPPreferences {
   }
 
   bool reset() override {
-    ESP_LOGD(TAG, "Cleaning up preferences in flash...");
+    ESP_LOGD(TAG, "Erasing storage");
     SpiFlashOpResult erase_res;
     {
       InterruptLock lock;
       erase_res = spi_flash_erase_sector(get_esp8266_flash_sector());
     }
     if (erase_res != SPI_FLASH_RESULT_OK) {
-      ESP_LOGE(TAG, "Erase ESP8266 flash failed!");
+      ESP_LOGE(TAG, "Erasing failed");
       return false;
     }
 
diff --git a/esphome/components/libretiny/preferences.cpp b/esphome/components/libretiny/preferences.cpp
index a090f42aa7..d32a6fb3c8 100644
--- a/esphome/components/libretiny/preferences.cpp
+++ b/esphome/components/libretiny/preferences.cpp
@@ -101,7 +101,7 @@ class LibreTinyPreferences : public ESPPreferences {
     if (s_pending_save.empty())
       return true;
 
-    ESP_LOGD(TAG, "Saving %d preferences to flash...", s_pending_save.size());
+    ESP_LOGV(TAG, "Saving %d items...", s_pending_save.size());
     // goal try write all pending saves even if one fails
     int cached = 0, written = 0, failed = 0;
     fdb_err_t last_err = FDB_NO_ERR;
@@ -129,11 +129,10 @@ class LibreTinyPreferences : public ESPPreferences {
       }
       s_pending_save.erase(s_pending_save.begin() + i);
     }
-    ESP_LOGD(TAG, "Saving %d preferences to flash: %d cached, %d written, %d failed", cached + written + failed, cached,
-             written, failed);
+    ESP_LOGD(TAG, "Writing %d items: %d cached, %d written, %d failed", cached + written + failed, cached, written,
+             failed);
     if (failed > 0) {
-      ESP_LOGE(TAG, "Error saving %d preferences to flash. Last error=%d for key=%s", failed, last_err,
-               last_key.c_str());
+      ESP_LOGE(TAG, "Writing %d items failed. Last error=%d for key=%s", failed, last_err, last_key.c_str());
     }
 
     return failed == 0;
@@ -158,7 +157,7 @@ class LibreTinyPreferences : public ESPPreferences {
   }
 
   bool reset() override {
-    ESP_LOGD(TAG, "Cleaning up preferences in flash...");
+    ESP_LOGD(TAG, "Erasing storage");
     s_pending_save.clear();
 
     fdb_kv_set_default(&db);
diff --git a/esphome/components/rp2040/preferences.cpp b/esphome/components/rp2040/preferences.cpp
index e7aa9ab28d..f3dc24846b 100644
--- a/esphome/components/rp2040/preferences.cpp
+++ b/esphome/components/rp2040/preferences.cpp
@@ -114,7 +114,7 @@ class RP2040Preferences : public ESPPreferences {
     if (s_prevent_write)
       return false;
 
-    ESP_LOGD(TAG, "Saving preferences to flash...");
+    ESP_LOGD(TAG, "Saving");
 
     {
       InterruptLock lock;
@@ -129,7 +129,7 @@ class RP2040Preferences : public ESPPreferences {
   }
 
   bool reset() override {
-    ESP_LOGD(TAG, "Cleaning up preferences in flash...");
+    ESP_LOGD(TAG, "Erasing storage");
     {
       InterruptLock lock;
       ::rp2040.idleOtherCore();