diff --git a/Makefile b/Makefile
index 0a14f8f6..75f21354 100644
--- a/Makefile
+++ b/Makefile
@@ -66,16 +66,16 @@ else
 endif
 
 ifndef HOST_PLATFORM
-$(error We couldn\'t detect your host platform)
+$(error We couldn't detect your host platform)
 endif
 ifndef HOST_ARCH
-$(error We couldn\'t detect your host architecture)
+$(error We couldn't detect your host architecture)
 endif
 
 TARGET_PLATFORM = $(HOST_PLATFORM)
 
 ifneq ($(TARGET_PLATFORM),$(HOST_PLATFORM))
-$(error We don\'t support cross-platform builds yet)
+$(error We don't support cross-platform builds yet)
 endif
 
 # Default to host architecture. You can override by doing: