diff --git a/README.md b/README.md
index e08b30ef..7b480822 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 Etcher
 ======
 
-> The easy way to burn images in all operating systems
+> A better way to burn OS images to SD cards
 
 [![dependencies](https://david-dm.org/resin-io/etcher.svg)](https://david-dm.org/resin-io/etcher.svg)
 [![Build Status](https://travis-ci.org/resin-io/etcher.svg?branch=master)](https://travis-ci.org/resin-io/etcher)