diff --git a/.resinci.json b/.resinci.json
index 679959d8..89ff580e 100644
--- a/.resinci.json
+++ b/.resinci.json
@@ -18,9 +18,9 @@
       ]
     },
     "builder": {
-      "appId": "io.resin.etcher",
-      "copyright": "Copyright 2016-2018 Resinio Ltd",
-      "productName": "Etcher",
+      "appId": "io.balena.etcher",
+      "copyright": "Copyright 2016-2018 Balena Ltd",
+      "productName": "balenaEtcher",
       "nodeGypRebuild": true,
       "files": [
         "!lib/gui/app",
@@ -52,7 +52,7 @@
       "linux": {
         "category": "Utility",
         "packageCategory": "utils",
-        "synopsis": "Etcher is a powerful OS image flasher built with web technologies to ensure flashing an SDCard or USB drive is a pleasant and safe experience. It protects you from accidentally writing to your hard-drives, ensures every byte of data was written correctly and much more."
+        "synopsis": "balenaEtcher is a powerful OS image flasher built with web technologies to ensure flashing an SDCard or USB drive is a pleasant and safe experience. It protects you from accidentally writing to your hard-drives, ensures every byte of data was written correctly and much more."
       },
       "deb": {
         "priority": "optional",
diff --git a/assets/dmg/background.png b/assets/dmg/background.png
old mode 100644
new mode 100755
index d39c792d..68d94d6f
Binary files a/assets/dmg/background.png and b/assets/dmg/background.png differ
diff --git a/assets/dmg/background.tiff b/assets/dmg/background.tiff
old mode 100644
new mode 100755
index 68ecea5c..e4b07253
Binary files a/assets/dmg/background.tiff and b/assets/dmg/background.tiff differ
diff --git a/assets/dmg/background@2x.png b/assets/dmg/background@2x.png
old mode 100644
new mode 100755
index 49551e87..ab9b377b
Binary files a/assets/dmg/background@2x.png and b/assets/dmg/background@2x.png differ
diff --git a/assets/icon.icns b/assets/icon.icns
old mode 100644
new mode 100755
index 94c14400..640eb1ac
Binary files a/assets/icon.icns and b/assets/icon.icns differ
diff --git a/assets/icon.ico b/assets/icon.ico
old mode 100644
new mode 100755
index e4fd342b..307d4cbe
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diff --git a/assets/icon.png b/assets/icon.png
old mode 100644
new mode 100755
index 1bf5138c..7d0e612e
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diff --git a/assets/iconset/128x128.png b/assets/iconset/128x128.png
old mode 100644
new mode 100755
index 47f36043..f9eba0e8
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diff --git a/assets/iconset/16x16.png b/assets/iconset/16x16.png
old mode 100644
new mode 100755
index d8e569dd..cb511066
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diff --git a/assets/iconset/256x256.png b/assets/iconset/256x256.png
old mode 100644
new mode 100755
index 1bf5138c..7d0e612e
Binary files a/assets/iconset/256x256.png and b/assets/iconset/256x256.png differ
diff --git a/assets/iconset/32x32.png b/assets/iconset/32x32.png
old mode 100644
new mode 100755
index f97b9907..f1865bcb
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diff --git a/assets/iconset/48x48.png b/assets/iconset/48x48.png
old mode 100644
new mode 100755
index 966a195e..45303c62
Binary files a/assets/iconset/48x48.png and b/assets/iconset/48x48.png differ
diff --git a/assets/iconset/512x512.png b/assets/iconset/512x512.png
old mode 100644
new mode 100755
index 1d14db93..96852d6d
Binary files a/assets/iconset/512x512.png and b/assets/iconset/512x512.png differ
diff --git a/electron-builder.yml b/electron-builder.yml
index 95510422..b5534db3 100644
--- a/electron-builder.yml
+++ b/electron-builder.yml
@@ -1,6 +1,6 @@
-appId: io.resin.etcher
-copyright: Copyright 2016-2018 Resinio Ltd
-productName: Etcher
+appId: io.balena.etcher
+copyright: Copyright 2016-2018 Balena Ltd
+productName: balenaEtcher
 npmRebuild: false
 nodeGypRebuild: false
 publish: null
@@ -44,8 +44,8 @@ portable:
 linux:
   category: Utility
   packageCategory: utils
-  executableName: etcher-electron
-  synopsis: Etcher is a powerful OS image flasher built with web technologies to ensure flashing an SDCard or USB drive is a pleasant and safe experience. It protects you from accidentally writing to your hard-drives, ensures every byte of data was written correctly and much more.
+  executableName: balena-etcher-electron
+  synopsis: balenaEtcher is a powerful OS image flasher built with web technologies to ensure flashing an SDCard or USB drive is a pleasant and safe experience. It protects you from accidentally writing to your hard-drives, ensures every byte of data was written correctly and much more.
   icon: assets/iconset
 deb:
   priority: optional
diff --git a/npm-shrinkwrap.json b/npm-shrinkwrap.json
index 9826928e..ae7b0e9d 100644
--- a/npm-shrinkwrap.json
+++ b/npm-shrinkwrap.json
@@ -1,5 +1,5 @@
 {
-  "name": "etcher",
+  "name": "balena-etcher",
   "version": "1.4.6",
   "dependencies": {
     "@fortawesome/fontawesome-free-webfonts": {
diff --git a/package.json b/package.json
index 01817c6d..05bcbb42 100644
--- a/package.json
+++ b/package.json
@@ -1,7 +1,7 @@
 {
-  "name": "etcher",
+  "name": "balena-etcher",
   "private": true,
-  "displayName": "Etcher",
+  "displayName": "balenaEtcher",
   "version": "1.4.6",
   "packageType": "local",
   "updates": {