diff --git a/lib/etcher.js b/lib/etcher.js
index 17794dd0..8c8f2fa0 100644
--- a/lib/etcher.js
+++ b/lib/etcher.js
@@ -37,12 +37,25 @@ electron.app.on('ready', function() {
     mainWindow = new electron.BrowserWindow({
       width: 800,
       height: 380,
+      show: false,
       resizable: false,
       fullscreen: false,
       titleBarStyle: 'hidden-inset',
       icon: path.join(__dirname, '..', 'assets', 'icon.png')
     });
 
+    // Prevent flash of white when starting the application
+    // https://github.com/atom/electron/issues/2172
+    mainWindow.webContents.on('did-finish-load', function() {
+
+      // The flash of white is still present for a very short
+      // while after the WebView reports it finished loading
+      setTimeout(function() {
+        mainWindow.show();
+      }, 100);
+
+    });
+
     mainWindow.on('closed', function() {
       mainWindow = null;
     });