diff --git a/bower.json b/bower.json
index b49bfbc7..ea145423 100644
--- a/bower.json
+++ b/bower.json
@@ -15,6 +15,7 @@
     "tests"
   ],
   "dependencies": {
-    "polymer": "Polymer/polymer#^1.1.0"
+    "polymer": "Polymer/polymer#^1.1.0",
+    "angular-mixpanel": "~1.1.2"
   }
 }
diff --git a/lib/browser/app.js b/lib/browser/app.js
index 9142a3f7..5f818443 100644
--- a/lib/browser/app.js
+++ b/lib/browser/app.js
@@ -29,31 +29,31 @@ const BrowserWindow = electron.remote.BrowserWindow;
 const currentWindow = BrowserWindow.fromId(1);
 
 require('angular-ui-bootstrap');
-require('./browser/modules/track');
 require('./browser/modules/selection-state');
 require('./browser/modules/drive-scanner');
 require('./browser/modules/image-writer');
 require('./browser/modules/path');
+require('./browser/modules/analytics');
 
 const app = angular.module('Etcher', [
   'ui.bootstrap',
-  'TrackJS',
 
   // Etcher modules
   'Etcher.path',
   'Etcher.selection-state',
   'Etcher.drive-scanner',
-  'Etcher.image-writer'
+  'Etcher.image-writer',
+  'Etcher.analytics'
 ]);
 
-app.controller('AppController', function($q, $log, DriveScannerService, SelectionStateService, ImageWriterService) {
+app.controller('AppController', function($q, DriveScannerService, SelectionStateService, ImageWriterService, AnalyticsService) {
   let self = this;
   this.selection = SelectionStateService;
   this.writer = ImageWriterService;
   this.scanner = DriveScannerService;
 
   this.restart = function(options) {
-    $log.debug('Restarting');
+    AnalyticsService.logEvent('Restart');
     this.selection.clear(options);
 
     self.state = {
@@ -75,7 +75,9 @@ app.controller('AppController', function($q, $log, DriveScannerService, Selectio
         // `angular.equals` is used instead of `_.isEqual` to
         // cope with `$$hashKey`.
         if (!angular.equals(self.selection.getDrive(), drive)) {
-          $log.debug(`Autoselecting drive: ${drive.device}`);
+          AnalyticsService.logEvent('Auto-select drive', {
+            device: drive.device
+          });
           self.selectDrive(drive);
         }
 
@@ -99,13 +101,17 @@ app.controller('AppController', function($q, $log, DriveScannerService, Selectio
   this.selectImage = function() {
     return $q.when(dialog.selectImage()).then(function(image) {
       self.selection.setImage(image);
-      $log.debug(`Image selected: ${image}`);
+      AnalyticsService.logEvent('Select image', {
+        image: image
+      });
     });
   };
 
   this.selectDrive = function(drive) {
     self.selection.setDrive(drive);
-    $log.debug(`Drive selected: ${drive.device}`);
+    AnalyticsService.logEvent('Select drive', {
+      device: drive.device
+    });
   };
 
   this.reselectImage = function() {
@@ -119,7 +125,7 @@ app.controller('AppController', function($q, $log, DriveScannerService, Selectio
     // "returns" to the first step.
     self.selection.clear();
 
-    $log.debug('Reselecting image');
+    AnalyticsService.logEvent('Reselect image');
   };
 
   this.reselectDrive = function() {
@@ -128,7 +134,7 @@ app.controller('AppController', function($q, $log, DriveScannerService, Selectio
     }
 
     self.selection.removeDrive();
-    $log.debug('Reselecting drive');
+    AnalyticsService.logEvent('Reselect drive');
   };
 
   this.burn = function(image, drive) {
@@ -137,16 +143,20 @@ app.controller('AppController', function($q, $log, DriveScannerService, Selectio
     // otherwise Windows throws EPERM
     self.scanner.stop();
 
-    $log.debug(`Burning ${image} to ${drive.device}`);
+    AnalyticsService.logEvent('Burn', {
+      image: image,
+      device: drive.device
+    });
+
     return self.writer.burn(image, drive, function(state) {
       self.state = state;
-      $log.debug(`Progress: ${self.state.progress}% at ${self.state.speed} MB/s`);
+      AnalyticsService.log(`Progress: ${self.state.progress}% at ${self.state.speed} MB/s`);
 
       // Show progress inline in operating system task bar
       currentWindow.setProgressBar(self.state.progress / 100);
 
     }).then(function() {
-      $log.debug('Done!');
+      AnalyticsService.logEvent('Done');
     }).catch(dialog.showError).finally(function() {
 
       // Remove progress bar from task bar
diff --git a/lib/browser/modules/analytics.js b/lib/browser/modules/analytics.js
new file mode 100644
index 00000000..b5775670
--- /dev/null
+++ b/lib/browser/modules/analytics.js
@@ -0,0 +1,130 @@
+/*
+ * Copyright 2016 Resin.io
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *    http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+'use strict';
+
+/**
+ * @module Etcher.analytics
+ */
+
+const _ = require('lodash');
+const angular = require('angular');
+const username = require('username');
+const app = require('electron').remote.app;
+
+// Force Mixpanel snippet to load Mixpanel locally
+// instead of using a CDN for performance reasons
+window.MIXPANEL_CUSTOM_LIB_URL = '../bower_components/mixpanel/mixpanel.js';
+
+require('../../../bower_components/mixpanel/mixpanel-jslib-snippet.js');
+require('../../../bower_components/angular-mixpanel/src/angular-mixpanel');
+const analytics = angular.module('Etcher.analytics', [
+  'analytics.mixpanel'
+]);
+
+analytics.config(function($mixpanelProvider) {
+  $mixpanelProvider.apiKey('63e5fc4563e00928da67d1226364dd4c');
+
+  $mixpanelProvider.superProperties({
+
+    // jscs:disable requireCamelCaseOrUpperCaseIdentifiers
+
+    distinct_id: username.sync(),
+
+    // jscs:enable requireCamelCaseOrUpperCaseIdentifiers
+
+    electron: app.getVersion(),
+    node: process.version,
+    arch: process.arch
+  });
+});
+
+// TrackJS integration
+// http://docs.trackjs.com/tracker/framework-integrations
+analytics.config(function($provide) {
+  $provide.decorator('$exceptionHandler', function($delegate, $window) {
+    return function(exception, cause) {
+      $window.trackJs.track(exception);
+      $delegate(exception, cause);
+    };
+  });
+
+  $provide.decorator('$log', function($delegate, $window) {
+
+    // Save the original $log.debug()
+    let debugFn = $delegate.debug;
+
+    $delegate.debug = function(message) {
+      message = new Date() + ' ' + message;
+      $window.trackJs.console.debug(message);
+      debugFn.call(null, message);
+    };
+
+    return $delegate;
+  });
+});
+
+analytics.service('AnalyticsService', function($log, $mixpanel) {
+  let self = this;
+
+  /**
+   * @summary Log a debug message
+   * @function
+   * @public
+   *
+   * @description
+   * This function sends the debug message to TrackJS only.
+   *
+   * @param {String} message - message
+   *
+   * @example
+   * AnalyticsService.log('Hello World');
+   */
+  this.log = function(message) {
+    $log.debug(message);
+  };
+
+  /**
+   * @summary Log an event
+   * @function
+   * @public
+   *
+   * @description
+   * This function sends the debug message to TrackJS and Mixpanel.
+   *
+   * @param {String} message - message
+   * @param {Object} [data] - event data
+   *
+   * @example
+   * AnalyticsService.logEvent('Select image', {
+   *   image: '/dev/disk2'
+   * });
+   */
+  this.logEvent = function(message, data) {
+
+    // Clone data before passing it to `mixpanel.track`
+    // since this function mutates the object adding
+    // some custom private Mixpanel properties.
+    $mixpanel.track(message, _.clone(data));
+
+    if (data) {
+      message += ` (${JSON.stringify(data)})`;
+    }
+
+    self.log(message);
+  };
+
+});
diff --git a/lib/browser/modules/track.js b/lib/browser/modules/track.js
deleted file mode 100644
index 515d5501..00000000
--- a/lib/browser/modules/track.js
+++ /dev/null
@@ -1,49 +0,0 @@
-/*
- * Copyright 2016 Resin.io
- *
- * Licensed under the Apache License, Version 2.0 (the "License");
- * you may not use this file except in compliance with the License.
- * You may obtain a copy of the License at
- *
- *    http://www.apache.org/licenses/LICENSE-2.0
- *
- * Unless required by applicable law or agreed to in writing, software
- * distributed under the License is distributed on an "AS IS" BASIS,
- * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
- * See the License for the specific language governing permissions and
- * limitations under the License.
- */
-
-'use strict';
-
-/**
- * @module TrackJS
- */
-
-const angular = require('angular');
-const track = angular.module('TrackJS', []);
-
-// TrackJS integration
-// http://docs.trackjs.com/tracker/framework-integrations
-track.config(function($provide) {
-  $provide.decorator('$exceptionHandler', function($delegate, $window) {
-    return function(exception, cause) {
-      $window.trackJs.track(exception);
-      $delegate(exception, cause);
-    };
-  });
-
-  $provide.decorator('$log', function($delegate, $window) {
-
-    // Save the original $log.debug()
-    let debugFn = $delegate.debug;
-
-    $delegate.debug = function(message) {
-      message = new Date() + ' ' + message;
-      $window.trackJs.console.debug(message);
-      debugFn.call(null, message);
-    };
-
-    return $delegate;
-  });
-});
diff --git a/package.json b/package.json
index 07953bf6..5b9090b1 100644
--- a/package.json
+++ b/package.json
@@ -52,7 +52,8 @@
     "resin-image-write": "^2.0.5",
     "sudo-prompt": "^2.2.0",
     "trackjs": "^2.1.16",
-    "umount": "^1.1.1"
+    "umount": "^1.1.1",
+    "username": "^2.1.0"
   },
   "devDependencies": {
     "angular-mocks": "^1.4.7",