diff --git a/lib/gui/app/app.js b/lib/gui/app/app.js
index 19bde91b..015e50f2 100644
--- a/lib/gui/app/app.js
+++ b/lib/gui/app/app.js
@@ -29,6 +29,7 @@ var angular = require('angular')
 const electron = require('electron')
 const Bluebird = require('bluebird')
 const semver = require('semver')
+const uuidV4 = require('uuid/v4')
 const EXIT_CODES = require('../../shared/exit-codes')
 const messages = require('../../shared/messages')
 const s3Packages = require('../../shared/s3-packages')
@@ -58,6 +59,21 @@ const updateLock = require('./modules/update-lock')
 process.env.DRIVELIST_DEBUG = /drivelist|^\*$/i.test(process.env.DEBUG) ? '1' : ''
 window.localStorage.debug = process.env.DEBUG
 
+// Set application session UUID
+store.dispatch({
+  type: store.Actions.SET_APPLICATION_SESSION_UUID,
+  data: uuidV4()
+})
+
+// Set first flashing workflow UUID
+store.dispatch({
+  type: store.Actions.SET_FLASHING_WORKFLOW_UUID,
+  data: uuidV4()
+})
+
+const applicationSessionUuid = store.getState().toJS().applicationSessionUuid
+const flashingWorkflowUuid = store.getState().toJS().flashingWorkflowUuid
+
 const app = angular.module('Etcher', [
   require('angular-ui-router'),
   require('angular-ui-bootstrap'),
@@ -103,7 +119,8 @@ app.run(() => {
 
   analytics.logEvent('Application start', {
     packageType: packageJSON.packageType,
-    version: currentVersion
+    version: currentVersion,
+    applicationSessionUuid
   })
 
   const shouldCheckForUpdates = updateNotifier.shouldCheckForUpdates({
@@ -119,7 +136,8 @@ app.run(() => {
     analytics.logEvent('Not checking for updates', {
       shouldCheckForUpdates,
       updatesEnabled,
-      stable: isStableRelease
+      stable: isStableRelease,
+      applicationSessionUuid
     })
 
     return Bluebird.resolve()
@@ -132,7 +150,8 @@ app.run(() => {
     currentVersion,
     stable: isStableRelease,
     updateSemverRange,
-    includeUnstableChannel
+    includeUnstableChannel,
+    applicationSessionUuid
   })
 
   return s3Packages.getLatestVersion(release.getReleaseType(currentVersion), {
@@ -141,7 +160,8 @@ app.run(() => {
   }).then((latestVersion) => {
     if (semver.gte(currentVersion, latestVersion || '0.0.0')) {
       analytics.logEvent('Update notification skipped', {
-        reason: 'Latest version'
+        reason: 'Latest version',
+        applicationSessionUuid
       })
       return Bluebird.resolve()
     }
@@ -153,13 +173,15 @@ app.run(() => {
     // might be annoying.
     if (selectionState.hasImage()) {
       analytics.logEvent('Update notification skipped', {
-        reason: 'Image selected'
+        reason: 'Image selected',
+        applicationSessionUuid
       })
       return Bluebird.resolve()
     }
 
     analytics.logEvent('Notifying update', {
-      latestVersion
+      latestVersion,
+      applicationSessionUuid
     })
 
     return updateNotifier.notify(latestVersion, {
@@ -174,7 +196,8 @@ app.run(() => {
   }, (error) => {
     analytics.logEvent('Update check user error', {
       title: errors.getTitle(error),
-      description: errors.getDescription(error)
+      description: errors.getDescription(error),
+      applicationSessionUuid
     })
   }).catch(exceptionReporter.report)
 })
@@ -247,7 +270,8 @@ app.run(($window) => {
   $window.addEventListener('beforeunload', (event) => {
     if (!flashState.isFlashing() || popupExists) {
       analytics.logEvent('Close application', {
-        isFlashing: flashState.isFlashing()
+        isFlashing: flashState.isFlashing(),
+        applicationSessionUuid
       })
       return
     }
@@ -258,7 +282,7 @@ app.run(($window) => {
     // Don't open any more popups
     popupExists = true
 
-    analytics.logEvent('Close attempt while flashing')
+    analytics.logEvent('Close attempt while flashing', { applicationSessionUuid, flashingWorkflowUuid })
 
     osDialog.showWarning({
       confirmationLabel: 'Yes, quit',
@@ -268,7 +292,9 @@ app.run(($window) => {
     }).then((confirmed) => {
       if (confirmed) {
         analytics.logEvent('Close confirmed while flashing', {
-          uuid: flashState.getFlashUuid()
+          flashInstanceUuid: flashState.getFlashUuid(),
+          applicationSessionUuid,
+          flashingWorkflowUuid
         })
 
         // This circumvents the 'beforeunload' event unlike
@@ -276,7 +302,7 @@ app.run(($window) => {
         electron.remote.process.exit(EXIT_CODES.SUCCESS)
       }
 
-      analytics.logEvent('Close rejected while flashing')
+      analytics.logEvent('Close rejected while flashing', { applicationSessionUuid, flashingWorkflowUuid })
       popupExists = false
     }).catch(exceptionReporter.report)
   })
@@ -308,7 +334,8 @@ app.run(($rootScope) => {
 
     analytics.logEvent('Navigate', {
       to: toState.name,
-      from: fromState.name
+      from: fromState.name,
+      applicationSessionUuid
     })
   })
 })
diff --git a/lib/gui/app/components/drive-selector/controllers/drive-selector.js b/lib/gui/app/components/drive-selector/controllers/drive-selector.js
index c008cf9c..35bc3c19 100644
--- a/lib/gui/app/components/drive-selector/controllers/drive-selector.js
+++ b/lib/gui/app/components/drive-selector/controllers/drive-selector.js
@@ -20,6 +20,7 @@ const angular = require('angular')
 const _ = require('lodash')
 const Bluebird = require('bluebird')
 const constraints = require('../../../../../shared/drive-constraints')
+const store = require('../../../models/store')
 const analytics = require('../../../modules/analytics')
 const availableDrives = require('../../../models/available-drives')
 const selectionState = require('../../../models/selection-state')
@@ -96,7 +97,9 @@ module.exports = function (
       if (canChangeDriveSelectionState) {
         analytics.logEvent('Toggle drive', {
           drive,
-          previouslySelected: selectionState.isCurrentDrive(drive.device)
+          previouslySelected: selectionState.isCurrentDrive(drive.device),
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
         })
 
         selectionState.toggleDrive(drive.device)
@@ -125,7 +128,9 @@ module.exports = function (
   this.installMissingDrivers = (drive) => {
     if (drive.link) {
       analytics.logEvent('Open driver link modal', {
-        url: drive.link
+        url: drive.link,
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
       })
 
       return ConfirmModalService.show({
@@ -187,7 +192,10 @@ module.exports = function (
       if (canChangeDriveSelectionState) {
         selectionState.selectDrive(drive.device)
 
-        analytics.logEvent('Drive selected (double click)')
+        analytics.logEvent('Drive selected (double click)', {
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+        })
 
         this.closeModal()
       }
diff --git a/lib/gui/app/components/file-selector/file-selector/file-selector.jsx b/lib/gui/app/components/file-selector/file-selector/file-selector.jsx
index 59fd3386..af694472 100644
--- a/lib/gui/app/components/file-selector/file-selector/file-selector.jsx
+++ b/lib/gui/app/components/file-selector/file-selector/file-selector.jsx
@@ -177,7 +177,11 @@ class FileSelector extends React.PureComponent {
       })
 
       osDialog.showError(invalidImageError)
-      analytics.logEvent('Invalid image', image)
+      analytics.logEvent('Invalid image', {
+        image,
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+      })
       return
     }
 
@@ -185,10 +189,18 @@ class FileSelector extends React.PureComponent {
       let message = null
 
       if (supportedFormats.looksLikeWindowsImage(image.path)) {
-        analytics.logEvent('Possibly Windows image', image)
+        analytics.logEvent('Possibly Windows image', {
+          image,
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+        })
         message = messages.warning.looksLikeWindowsImage()
       } else if (!image.hasMBR) {
-        analytics.logEvent('Missing partition table', image)
+        analytics.logEvent('Missing partition table', {
+          image,
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+        })
         message = messages.warning.missingPartitionTable()
       }
 
@@ -218,7 +230,11 @@ class FileSelector extends React.PureComponent {
       image.logo = Boolean(image.logo)
       image.bmap = Boolean(image.bmap)
 
-      analytics.logEvent('Select image', image)
+      analytics.logEvent('Select image', {
+        image,
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+      })
     }).catch(exceptionReporter.report)
   }
 
diff --git a/lib/gui/app/components/flash-error-modal/services/flash-error-modal.js b/lib/gui/app/components/flash-error-modal/services/flash-error-modal.js
index 42494138..5110ddff 100644
--- a/lib/gui/app/components/flash-error-modal/services/flash-error-modal.js
+++ b/lib/gui/app/components/flash-error-modal/services/flash-error-modal.js
@@ -18,6 +18,7 @@
 
 const flashState = require('../../../models/flash-state')
 const selectionState = require('../../../models/selection-state')
+const store = require('../../../models/store')
 const analytics = require('../../../modules/analytics')
 
 module.exports = function (WarningModalService) {
@@ -40,7 +41,10 @@ module.exports = function (WarningModalService) {
       flashState.resetState()
 
       if (confirmed) {
-        analytics.logEvent('Restart after failure')
+        analytics.logEvent('Restart after failure', {
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+        })
       } else {
         selectionState.clear()
       }
diff --git a/lib/gui/app/components/modal/services/modal.js b/lib/gui/app/components/modal/services/modal.js
index e84dc2ee..52abea1d 100644
--- a/lib/gui/app/components/modal/services/modal.js
+++ b/lib/gui/app/components/modal/services/modal.js
@@ -17,6 +17,7 @@
 'use strict'
 
 const _ = require('lodash')
+const store = require('../../../models/store')
 const analytics = require('../../../modules/analytics')
 
 module.exports = function ($uibModal, $q) {
@@ -45,7 +46,9 @@ module.exports = function ($uibModal, $q) {
     })
 
     analytics.logEvent('Open modal', {
-      name: options.name
+      name: options.name,
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
     })
 
     const modal = $uibModal.open({
@@ -62,7 +65,9 @@ module.exports = function ($uibModal, $q) {
         modal.result.then((value) => {
           analytics.logEvent('Modal accepted', {
             name: options.name,
-            value
+            value,
+            applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+            flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
           })
 
           resolve(value)
@@ -71,7 +76,9 @@ module.exports = function ($uibModal, $q) {
           if (error === 'escape key press' || error === 'backdrop click') {
             analytics.logEvent('Modal rejected', {
               name: options.name,
-              method: error
+              method: error,
+              applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+              flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
             })
 
             return resolve()
@@ -79,7 +86,9 @@ module.exports = function ($uibModal, $q) {
 
           analytics.logEvent('Modal rejected', {
             name: options.name,
-            value: error
+            value: error,
+            applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+            flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
           })
 
           return reject(error)
diff --git a/lib/gui/app/components/safe-webview.js b/lib/gui/app/components/safe-webview.js
index 4d0c2a02..d938df2d 100644
--- a/lib/gui/app/components/safe-webview.js
+++ b/lib/gui/app/components/safe-webview.js
@@ -25,6 +25,7 @@ const react = require('react')
 const propTypes = require('prop-types')
 const { react2angular } = require('react2angular')
 const analytics = require('../modules/analytics')
+const store = require('../models/store')
 const settings = require('../models/settings')
 const packageJSON = require('../../../../package.json')
 
@@ -198,7 +199,10 @@ class SafeWebview extends react.PureComponent {
     if (event.resourceType === 'mainFrame') {
       const HTTP_OK = 200
 
-      analytics.logEvent(event)
+      analytics.logEvent(event, {
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+      })
 
       this.setState({
         shouldShow: event.httpResponseCode === HTTP_OK
@@ -248,7 +252,10 @@ class SafeWebview extends react.PureComponent {
     if (message.command === 'error') {
       analytics.logException(message.data)
     } else {
-      analytics.logEvent(message.data || message)
+      analytics.logEvent(message.data || message, {
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+      })
     }
   }
 }
diff --git a/lib/gui/app/components/update-notifier.js b/lib/gui/app/components/update-notifier.js
index f886361a..3a2d00c1 100644
--- a/lib/gui/app/components/update-notifier.js
+++ b/lib/gui/app/components/update-notifier.js
@@ -19,6 +19,7 @@
 const electron = require('electron')
 const Bluebird = require('bluebird')
 const _ = require('lodash')
+const store = require('../models/store')
 const settings = require('../models/settings')
 const analytics = require('../modules/analytics')
 const units = require('../../../shared/units')
@@ -145,7 +146,9 @@ exports.notify = (version, options = {}) => {
       sleepUpdateCheck: results.sleepUpdateCheck,
       notifyVersion: version,
       currentVersion: packageJSON.version,
-      agreed: results.agreed
+      agreed: results.agreed,
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
     })
 
     if (results.agreed) {
diff --git a/lib/gui/app/models/store.js b/lib/gui/app/models/store.js
index 7c79a955..147cd486 100644
--- a/lib/gui/app/models/store.js
+++ b/lib/gui/app/models/store.js
@@ -80,6 +80,8 @@ const selectImageNoNilFields = [
  * @private
  */
 const DEFAULT_STATE = Immutable.fromJS({
+  applicationSessionUuid: '',
+  flashingWorkflowUuid: '',
   availableDrives: [],
   selection: {
     devices: new Immutable.OrderedSet()
@@ -111,7 +113,9 @@ const ACTIONS = _.fromPairs(_.map([
   'SELECT_DRIVE',
   'SELECT_IMAGE',
   'DESELECT_DRIVE',
-  'DESELECT_IMAGE'
+  'DESELECT_IMAGE',
+  'SET_APPLICATION_SESSION_UUID',
+  'SET_FLASHING_WORKFLOW_UUID'
 ], (message) => {
   return [ message, message ]
 }))
@@ -499,6 +503,14 @@ const storeReducer = (state = DEFAULT_STATE, action) => {
       return state.deleteIn([ 'selection', 'image' ])
     }
 
+    case ACTIONS.SET_APPLICATION_SESSION_UUID: {
+      return state.set('applicationSessionUuid', action.data)
+    }
+
+    case ACTIONS.SET_FLASHING_WORKFLOW_UUID: {
+      return state.set('flashingWorkflowUuid', action.data)
+    }
+
     default: {
       return state
     }
diff --git a/lib/gui/app/modules/image-writer.js b/lib/gui/app/modules/image-writer.js
index 22dd826a..e94bc9a6 100644
--- a/lib/gui/app/modules/image-writer.js
+++ b/lib/gui/app/modules/image-writer.js
@@ -23,6 +23,7 @@ const os = require('os')
 const ipc = require('node-ipc')
 const isRunningInAsar = require('electron-is-running-in-asar')
 const electron = require('electron')
+const store = require('../models/store')
 const settings = require('../models/settings')
 const flashState = require('../models/flash-state')
 const errors = require('../../../shared/errors')
@@ -74,20 +75,26 @@ const getApplicationEntryPoint = () => {
  * handleErrorLogging({ code: 'EUNPLUGGED' }, { image: 'resin.img' })
  */
 const handleErrorLogging = (error, analyticsData) => {
+  const eventData = _.assign({
+    applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+    flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid,
+    flashInstanceUuid: flashState.getFlashUuid()
+  }, analyticsData)
+
   if (error.code === 'EVALIDATION') {
-    analytics.logEvent('Validation error', analyticsData)
+    analytics.logEvent('Validation error', eventData)
   } else if (error.code === 'EUNPLUGGED') {
-    analytics.logEvent('Drive unplugged', analyticsData)
+    analytics.logEvent('Drive unplugged', eventData)
   } else if (error.code === 'EIO') {
-    analytics.logEvent('Input/output error', analyticsData)
+    analytics.logEvent('Input/output error', eventData)
   } else if (error.code === 'ENOSPC') {
-    analytics.logEvent('Out of space', analyticsData)
+    analytics.logEvent('Out of space', eventData)
   } else if (error.code === 'ECHILDDIED') {
-    analytics.logEvent('Child died unexpectedly', analyticsData)
+    analytics.logEvent('Child died unexpectedly', eventData)
   } else {
     analytics.logEvent('Flash error', _.merge({
       error: errors.toJSON(error)
-    }, analyticsData))
+    }, eventData))
   }
 }
 
@@ -163,6 +170,7 @@ exports.performWrite = (image, drives, onProgress) => {
       drives,
       driveCount: drives.length,
       uuid: flashState.getFlashUuid(),
+      flashInstanceUuid: flashState.getFlashUuid(),
       unmountOnSuccess: settings.get('unmountOnSuccess'),
       validateWriteOnSuccess: settings.get('validateWriteOnSuccess')
     }
@@ -306,8 +314,12 @@ exports.flash = (image, drives) => {
     drives,
     driveCount: drives.length,
     uuid: flashState.getFlashUuid(),
+    status: 'started',
+    flashInstanceUuid: flashState.getFlashUuid(),
     unmountOnSuccess: settings.get('unmountOnSuccess'),
-    validateWriteOnSuccess: settings.get('validateWriteOnSuccess')
+    validateWriteOnSuccess: settings.get('validateWriteOnSuccess'),
+    applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+    flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
   }
 
   analytics.logEvent('Flash', analyticsData)
@@ -315,10 +327,17 @@ exports.flash = (image, drives) => {
   return exports.performWrite(image, drives, (state) => {
     flashState.setProgressState(state)
   }).then(flashState.unsetFlashingFlag).then(() => {
+    const { results } = flashState.getFlashResults()
+    const event = _.assign({
+      errors: results.errors,
+      devices: results.devices,
+      status: 'finished'
+    },
+    analyticsData)
     if (flashState.wasLastFlashCancelled()) {
-      analytics.logEvent('Elevation cancelled', analyticsData)
+      analytics.logEvent('Elevation cancelled', event)
     } else {
-      analytics.logEvent('Done', analyticsData)
+      analytics.logEvent('Done', event)
     }
   }).catch((error) => {
     flashState.unsetFlashingFlag({
@@ -327,7 +346,14 @@ exports.flash = (image, drives) => {
 
     // eslint-disable-next-line no-magic-numbers
     if (drives.length > 1) {
-      analytics.logEvent('Write failed', analyticsData)
+      const { results } = flashState.getFlashResults()
+      const event = _.assign({
+        errors: results.errors,
+        devices: results.devices,
+        status: 'failed'
+      },
+      analyticsData)
+      analytics.logEvent('Write failed', event)
     }
 
     return Bluebird.reject(error)
@@ -346,14 +372,25 @@ exports.flash = (image, drives) => {
  */
 exports.cancel = () => {
   const drives = selectionState.getSelectedDevices()
-  analytics.logEvent('Cancel', {
+  const { results } = flashState.getFlashResults()
+  const analyticsData = {
     image: selectionState.getImagePath(),
     drives,
     driveCount: drives.length,
     uuid: flashState.getFlashUuid(),
+    flashInstanceUuid: flashState.getFlashUuid(),
     unmountOnSuccess: settings.get('unmountOnSuccess'),
-    validateWriteOnSuccess: settings.get('validateWriteOnSuccess')
-  })
+    validateWriteOnSuccess: settings.get('validateWriteOnSuccess'),
+    applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+    flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+  }
+  const event = _.assign({
+    errors: results.errors,
+    devices: results.devices,
+    status: 'finished'
+  },
+  analyticsData)
+  analytics.logEvent('Cancel', event)
 
   // Re-enable lock release on inactivity
   updateLock.resume()
diff --git a/lib/gui/app/os/open-external/services/open-external.js b/lib/gui/app/os/open-external/services/open-external.js
index 97d21e1c..f2527ee2 100644
--- a/lib/gui/app/os/open-external/services/open-external.js
+++ b/lib/gui/app/os/open-external/services/open-external.js
@@ -17,6 +17,7 @@
 'use strict'
 
 const electron = require('electron')
+const store = require('../../../models/store')
 const analytics = require('../../../modules/analytics')
 const settings = require('../../../models/settings')
 
@@ -38,7 +39,8 @@ module.exports = function () {
     }
 
     analytics.logEvent('Open external link', {
-      url
+      url,
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid
     })
 
     if (url) {
diff --git a/lib/gui/app/pages/finish/controllers/finish.js b/lib/gui/app/pages/finish/controllers/finish.js
index 6bd52279..d237cec0 100644
--- a/lib/gui/app/pages/finish/controllers/finish.js
+++ b/lib/gui/app/pages/finish/controllers/finish.js
@@ -17,6 +17,8 @@
 'use strict'
 
 const _ = require('lodash')
+const uuidV4 = require('uuid/v4')
+const store = require('../../../models/store')
 const settings = require('../../../models/settings')
 const flashState = require('../../../models/flash-state')
 const selectionState = require('../../../models/selection-state')
@@ -57,10 +59,20 @@ module.exports = function ($state) {
       selectionState.deselectImage()
     }
     selectionState.deselectAllDrives()
-    analytics.logEvent('Restart', options)
+    analytics.logEvent('Restart', _.assign({
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+    }, options))
 
     // Re-enable lock release on inactivity
     updateLock.resume()
+
+    // Reset the flashing workflow uuid
+    store.dispatch({
+      type: 'SET_FLASHING_WORKFLOW_UUID',
+      data: uuidV4()
+    })
+
     $state.go('main')
   }
 
diff --git a/lib/gui/app/pages/main/controllers/drive-selection.js b/lib/gui/app/pages/main/controllers/drive-selection.js
index b099ec89..8abdf0c8 100644
--- a/lib/gui/app/pages/main/controllers/drive-selection.js
+++ b/lib/gui/app/pages/main/controllers/drive-selection.js
@@ -19,6 +19,7 @@
 const _ = require('lodash')
 const angular = require('angular')
 const prettyBytes = require('pretty-bytes')
+const store = require('../../../models/store')
 const settings = require('../../../models/settings')
 const selectionState = require('../../../models/selection-state')
 const analytics = require('../../../modules/analytics')
@@ -109,7 +110,9 @@ module.exports = function (DriveSelectorService) {
 
       analytics.logEvent('Select drive', {
         device: drive.device,
-        unsafeMode: settings.get('unsafeMode') && !settings.get('disableUnsafeMode')
+        unsafeMode: settings.get('unsafeMode') && !settings.get('disableUnsafeMode'),
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
       })
     }).catch(exceptionReporter.report)
   }
@@ -124,7 +127,10 @@ module.exports = function (DriveSelectorService) {
    */
   this.reselectDrive = () => {
     this.openDriveSelector()
-    analytics.logEvent('Reselect drive')
+    analytics.logEvent('Reselect drive', {
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+    })
   }
 
   /**
diff --git a/lib/gui/app/pages/main/controllers/image-selection.js b/lib/gui/app/pages/main/controllers/image-selection.js
index 9485b46a..38f12901 100644
--- a/lib/gui/app/pages/main/controllers/image-selection.js
+++ b/lib/gui/app/pages/main/controllers/image-selection.js
@@ -19,6 +19,7 @@
 const _ = require('lodash')
 const Bluebird = require('bluebird')
 const path = require('path')
+const store = require('../../../models/store')
 const messages = require('../../../../../shared/messages')
 const errors = require('../../../../../shared/errors')
 const imageStream = require('../../../../../sdk/image-stream')
@@ -76,7 +77,10 @@ module.exports = function (
       })
 
       osDialog.showError(invalidImageError)
-      analytics.logEvent('Invalid image', image)
+      analytics.logEvent('Invalid image', _.merge({
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+      }, image))
       return
     }
 
@@ -84,10 +88,18 @@ module.exports = function (
       let message = null
 
       if (supportedFormats.looksLikeWindowsImage(image.path)) {
-        analytics.logEvent('Possibly Windows image', image)
+        analytics.logEvent('Possibly Windows image', {
+          image,
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+        })
         message = messages.warning.looksLikeWindowsImage()
       } else if (!image.hasMBR) {
-        analytics.logEvent('Missing partition table', image)
+        analytics.logEvent('Missing partition table', {
+          image,
+          applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+          flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+        })
         message = messages.warning.missingPartitionTable()
       }
 
@@ -114,7 +126,11 @@ module.exports = function (
       image.logo = Boolean(image.logo)
       image.bmap = Boolean(image.bmap)
 
-      return analytics.logEvent('Select image', image)
+      return analytics.logEvent('Select image', {
+        image,
+        applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+        flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+      })
     }).catch(exceptionReporter.report)
   }
 
@@ -155,7 +171,10 @@ module.exports = function (
    * ImageSelectionController.openImageSelector();
    */
   this.openImageSelector = () => {
-    analytics.logEvent('Open image selector')
+    analytics.logEvent('Open image selector', {
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+    })
 
     if (settings.get('experimentalFilePicker')) {
       FileSelectorService.open()
@@ -164,7 +183,10 @@ module.exports = function (
         // Avoid analytics and selection state changes
         // if no file was resolved from the dialog.
         if (!imagePath) {
-          analytics.logEvent('Image selector closed')
+          analytics.logEvent('Image selector closed', {
+            applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+            flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
+          })
           return
         }
 
@@ -183,7 +205,9 @@ module.exports = function (
    */
   this.reselectImage = () => {
     analytics.logEvent('Reselect image', {
-      previousImage: selectionState.getImage()
+      previousImage: selectionState.getImage(),
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid,
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid
     })
 
     this.openImageSelector()
diff --git a/lib/gui/app/pages/main/controllers/main.js b/lib/gui/app/pages/main/controllers/main.js
index ba60fb46..c1b1abfb 100644
--- a/lib/gui/app/pages/main/controllers/main.js
+++ b/lib/gui/app/pages/main/controllers/main.js
@@ -16,6 +16,7 @@
 
 'use strict'
 
+const store = require('../../../models/store')
 const settings = require('../../../models/settings')
 const flashState = require('../../../models/flash-state')
 const analytics = require('../../../modules/analytics')
@@ -82,7 +83,9 @@ module.exports = function (
    */
   this.showSelectedImageDetails = () => {
     analytics.logEvent('Show selected image tooltip', {
-      imagePath: selectionState.getImagePath()
+      imagePath: selectionState.getImagePath(),
+      flashingWorkflowUuid: store.getState().toJS().flashingWorkflowUuid,
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid
     })
 
     return TooltipModalService.show({
diff --git a/lib/gui/app/pages/settings/controllers/settings.js b/lib/gui/app/pages/settings/controllers/settings.js
index 96d6333d..21f4cf1b 100644
--- a/lib/gui/app/pages/settings/controllers/settings.js
+++ b/lib/gui/app/pages/settings/controllers/settings.js
@@ -18,6 +18,7 @@
 
 const os = require('os')
 const _ = require('lodash')
+const store = require('../../../models/store')
 const settings = require('../../../models/settings')
 const analytics = require('../../../modules/analytics')
 const exceptionReporter = require('../../../modules/exception-reporter')
@@ -87,7 +88,8 @@ module.exports = function (WarningModalService) {
     analytics.logEvent('Toggle setting', {
       setting,
       value,
-      dangerous
+      dangerous,
+      applicationSessionUuid: store.getState().toJS().applicationSessionUuid
     })
 
     if (!value || !dangerous) {