diff --git a/docs/PUBLISHING.md b/docs/PUBLISHING.md
index e3a26186..fcf28caf 100644
--- a/docs/PUBLISHING.md
+++ b/docs/PUBLISHING.md
@@ -102,11 +102,14 @@ Publishing to Homebrew Cask
 Announcing
 ----------
 
-Post a message to https://talk.resin.io/c/etcher/annoucements announcing the
-new version of Etcher, and including the relevant section of the Changelog.
+Post messages to the [Etcher forum][resin-forum-etcher] and
+[Etcher gitter channel][gitter-etcher] announcing the new version
+of Etcher, and including the relevant section of the Changelog.
 
 [aws-cli]: https://aws.amazon.com/cli
 [cygwin]: https://cygwin.com
 [bintray]: https://bintray.com
 [etcher-cask-file]: https://github.com/caskroom/homebrew-cask/blob/master/Casks/etcher.rb
 [homebrew-cask]: https://github.com/caskroom/homebrew-cask
+[resin-forum-etcher]: https://talk.resin.io/c/etcher/annoucements
+[gitter-etcher]: https://gitter.im/resin-io/etcher