diff --git a/package.json b/package.json
index 17bdd58ef3..31f2e5d9aa 100644
--- a/package.json
+++ b/package.json
@@ -101,6 +101,7 @@
     "comlink": "4.4.2",
     "core-js": "3.44.0",
     "cropperjs": "1.6.2",
+    "culori": "4.0.2",
     "date-fns": "4.1.0",
     "date-fns-tz": "3.2.0",
     "deep-clone-simple": "1.1.1",
@@ -164,6 +165,7 @@
     "@types/chromecast-caf-receiver": "6.0.22",
     "@types/chromecast-caf-sender": "1.0.11",
     "@types/color-name": "2.0.0",
+    "@types/culori": "4",
     "@types/html-minifier-terser": "7.0.2",
     "@types/js-yaml": "4.0.9",
     "@types/leaflet": "1.9.20",
diff --git a/src/common/color/palette.ts b/src/common/color/palette.ts
new file mode 100644
index 0000000000..4a6cafdeec
--- /dev/null
+++ b/src/common/color/palette.ts
@@ -0,0 +1,118 @@
+import { formatHex, oklch, wcagLuminance, type Oklch } from "culori";
+
+export const DARK_COLOR_STEPS = [5, 10, 20, 30, 40];
+export const LIGHT_COLOR_STEPS = [60, 70, 80, 90, 95];
+
+const MIN_LUMINANCE = 0.3;
+const MAX_LUMINANCE = 0.6;
+
+/**
+ * Normalizes the luminance of a given color to ensure it falls within the specified minimum and maximum luminance range.
+ * This helps to keep everything readable and accessible, especially for text and UI elements.
+ *
+ * This function converts the input color to the OKLCH color space, calculates its luminance,
+ * and adjusts the lightness component if the luminance is outside the allowed range.
+ * The adjustment is performed using a binary search to find the appropriate lightness value.
+ * If the color is already within the range, it is returned unchanged.
+ *
+ * @param color - HEX color string
+ * @returns The normalized color as a hex string, or the original color if normalization is not needed.
+ * @throws If the provided color is invalid or cannot be parsed.
+ */
+export const normalizeLuminance = (color: string): string => {
+  const baseOklch = oklch(color);
+
+  if (baseOklch === undefined) {
+    throw new Error("Invalid color provided");
+  }
+
+  const luminance = wcagLuminance(baseOklch);
+
+  if (luminance >= MIN_LUMINANCE && luminance <= MAX_LUMINANCE) {
+    return color;
+  }
+  const targetLuminance =
+    luminance < MIN_LUMINANCE ? MIN_LUMINANCE : MAX_LUMINANCE;
+
+  function findLightness(lowL = 0, highL = 1, iterations = 10) {
+    if (iterations <= 0) {
+      return (lowL + highL) / 2;
+    }
+
+    const midL = (lowL + highL) / 2;
+    const testColor = { ...baseOklch, l: midL } as Oklch;
+    const testLuminance = wcagLuminance(testColor);
+
+    if (Math.abs(testLuminance - targetLuminance) < 0.01) {
+      return midL;
+    }
+    if (testLuminance < targetLuminance) {
+      return findLightness(midL, highL, iterations--);
+    }
+    return findLightness(lowL, midL, iterations--);
+  }
+
+  baseOklch.l = findLightness();
+
+  return formatHex(baseOklch) || color;
+};
+
+/**
+ * Generates a color palette based on a base color using the OKLCH color space.
+ *
+ * The palette consists of multiple shades, both lighter and darker than the base color,
+ * calculated by adjusting the lightness and chroma values. Each shade is labeled and
+ * returned as a tuple containing the shade name and its hexadecimal color value.
+ *
+ * @param baseColor - The base color in a HEX format.
+ * @param label - A string label used to name each color variant in the palette.
+ * @param steps - An array of numbers representing the percentage steps for generating shades (default: [5, 10, 20, 30, 40, 50, 60, 70, 80, 90, 95]).
+ * @returns An array of tuples, each containing the shade name and its corresponding hex color value.
+ * @throws If the provided base color is invalid or cannot be parsed by the `oklch` function.
+ */
+export const generateColorPalette = (
+  baseColor: string,
+  label: string,
+  steps = [5, 10, 20, 30, 40, 50, 60, 70, 80, 90, 95]
+) => {
+  const baseOklch = oklch(baseColor);
+
+  if (baseOklch === undefined) {
+    throw new Error("Invalid base color provided");
+  }
+
+  return steps.map((step) => {
+    const name = `color-${label}-${step}`;
+
+    // Base color at 50%
+    if (step === 50) {
+      return [name, formatHex(baseOklch)];
+    }
+
+    // For darker shades (below 50%)
+    if (step < 50) {
+      const darkFactor = step / 50;
+
+      // Adjust lightness and chroma to create darker variants
+      const darker = {
+        ...baseOklch,
+        l: baseOklch.l * darkFactor, // darkening
+        c: baseOklch.c * (0.9 + 0.1 * darkFactor), // Slightly adjust chroma
+      };
+
+      return [name, formatHex(darker)];
+    }
+
+    // For lighter shades (above 50%)
+    const lightFactor = (step - 50) / 45; // Normalized from 0 to 1
+
+    // Adjust lightness and reduce chroma for lighter variants
+    const lighter = {
+      ...baseOklch,
+      l: Math.min(1, baseOklch.l + (1 - baseOklch.l) * lightFactor), // Increase lightness
+      c: baseOklch.c * Math.max(0, 1 - lightFactor * 0.7), // Gradually reduce chroma
+    };
+
+    return [name, formatHex(lighter)];
+  });
+};
diff --git a/src/common/dom/apply_themes_on_element.ts b/src/common/dom/apply_themes_on_element.ts
index b986e053a8..fe1eac8d4b 100644
--- a/src/common/dom/apply_themes_on_element.ts
+++ b/src/common/dom/apply_themes_on_element.ts
@@ -11,6 +11,7 @@ import {
 } from "../color/convert-color";
 import { hexBlend } from "../color/hex";
 import { labBrighten, labDarken } from "../color/lab";
+import { generateColorPalette } from "../color/palette";
 import { rgbContrast } from "../color/rgb";
 
 interface ProcessedTheme {
@@ -75,6 +76,11 @@ export const applyThemesOnElement = (
       const labPrimaryColor = rgb2lab(rgbPrimaryColor);
       themeRules["primary-color"] = primaryColor;
       const rgbLightPrimaryColor = lab2rgb(labBrighten(labPrimaryColor));
+
+      generateColorPalette(primaryColor, "primary").forEach(([key, color]) => {
+        themeRules[key] = color;
+      });
+
       themeRules["light-primary-color"] = rgb2hex(rgbLightPrimaryColor);
       themeRules["dark-primary-color"] = lab2hex(labDarken(labPrimaryColor));
       themeRules["text-primary-color"] =
diff --git a/src/panels/profile/ha-pick-theme-row.ts b/src/panels/profile/ha-pick-theme-row.ts
index edd4cece83..4c8cb11d57 100644
--- a/src/panels/profile/ha-pick-theme-row.ts
+++ b/src/panels/profile/ha-pick-theme-row.ts
@@ -3,6 +3,7 @@ import "@material/mwc-button/mwc-button";
 import type { PropertyValues, TemplateResult } from "lit";
 import { css, html, LitElement } from "lit";
 import { customElement, property, state } from "lit/decorators";
+import { normalizeLuminance } from "../../common/color/palette";
 import { fireEvent } from "../../common/dom/fire_event";
 import "../../components/ha-formfield";
 import "../../components/ha-list-item";
@@ -171,6 +172,12 @@ export class HaPickThemeRow extends LitElement {
 
   private _handleColorChange(ev: CustomEvent) {
     const target = ev.target as any;
+
+    // normalize primary color if needed for contrast
+    if (target.name === "primaryColor") {
+      target.value = normalizeLuminance(target.value);
+    }
+
     fireEvent(this, "settheme", { [target.name]: target.value });
   }
 
diff --git a/yarn.lock b/yarn.lock
index 949b81347f..b3743d35d2 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -4467,6 +4467,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@types/culori@npm:4":
+  version: 4.0.0
+  resolution: "@types/culori@npm:4.0.0"
+  checksum: 10/62a9058d6125fe489ca1e7df27ac9837ea7a34c772b8bed8e5e00177b141574830efaa0c93363e9532878490d3245a9c9c8183ebee181a450097584af0cfefc1
+  languageName: node
+  linkType: hard
+
 "@types/deep-eql@npm:*":
   version: 4.0.2
   resolution: "@types/deep-eql@npm:4.0.2"
@@ -7033,6 +7040,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"culori@npm:4.0.2":
+  version: 4.0.2
+  resolution: "culori@npm:4.0.2"
+  checksum: 10/9d297ca5c6fc86b2637200e1d9edb5a7d1015a2e978a6748781ef53c9577269ce1df96dc0925b0002239c85665ba881a3d580564dfd2807c65ee65dc2e829849
+  languageName: node
+  linkType: hard
+
 "data-urls@npm:^5.0.0":
   version: 5.0.0
   resolution: "data-urls@npm:5.0.0"
@@ -9378,6 +9392,7 @@ __metadata:
     "@types/chromecast-caf-receiver": "npm:6.0.22"
     "@types/chromecast-caf-sender": "npm:1.0.11"
     "@types/color-name": "npm:2.0.0"
+    "@types/culori": "npm:4"
     "@types/html-minifier-terser": "npm:7.0.2"
     "@types/js-yaml": "npm:4.0.9"
     "@types/leaflet": "npm:1.9.20"
@@ -9407,6 +9422,7 @@ __metadata:
     comlink: "npm:4.4.2"
     core-js: "npm:3.44.0"
     cropperjs: "npm:1.6.2"
+    culori: "npm:4.0.2"
     date-fns: "npm:4.1.0"
     date-fns-tz: "npm:3.2.0"
     deep-clone-simple: "npm:1.1.1"