diff --git a/src/data/lovelace.ts b/src/data/lovelace.ts
index 432cb6167b..091ced7c7b 100644
--- a/src/data/lovelace.ts
+++ b/src/data/lovelace.ts
@@ -152,6 +152,12 @@ export interface MoreInfoActionConfig extends BaseActionConfig {
   action: "more-info";
 }
 
+export interface AssistActionConfig extends BaseActionConfig {
+  action: "assist";
+  pipeline_id?: string;
+  start_listening?: boolean;
+}
+
 export interface NoActionConfig extends BaseActionConfig {
   action: "none";
 }
@@ -180,6 +186,7 @@ export type ActionConfig =
   | NavigateActionConfig
   | UrlActionConfig
   | MoreInfoActionConfig
+  | AssistActionConfig
   | NoActionConfig
   | CustomActionConfig;
 
diff --git a/src/dialogs/voice-command-dialog/ha-voice-command-dialog.ts b/src/dialogs/voice-command-dialog/ha-voice-command-dialog.ts
index e0ec5db5de..b3a83bfce5 100644
--- a/src/dialogs/voice-command-dialog/ha-voice-command-dialog.ts
+++ b/src/dialogs/voice-command-dialog/ha-voice-command-dialog.ts
@@ -24,10 +24,10 @@ import { stopPropagation } from "../../common/dom/stop_propagation";
 import "../../components/ha-button";
 import "../../components/ha-button-menu";
 import "../../components/ha-dialog";
+import "../../components/ha-dialog-header";
 import "../../components/ha-icon-button";
 import "../../components/ha-list-item";
 import "../../components/ha-textfield";
-import "../../components/ha-dialog-header";
 import type { HaTextField } from "../../components/ha-textfield";
 import {
   AssistPipeline,
@@ -41,6 +41,7 @@ import type { HomeAssistant } from "../../types";
 import { AudioRecorder } from "../../util/audio-recorder";
 import { documentationUrl } from "../../util/documentation-url";
 import { showAlertDialog } from "../generic/show-dialog-box";
+import { VoiceCommandDialogParams } from "./show-ha-voice-command-dialog";
 
 interface Message {
   who: string;
@@ -82,7 +83,13 @@ export class HaVoiceCommandDialog extends LitElement {
 
   private _stt_binary_handler_id?: number | null;
 
-  public async showDialog(): Promise<void> {
+  private _pipelinePromise?: Promise<AssistPipeline>;
+
+  public async showDialog(params?: VoiceCommandDialogParams): Promise<void> {
+    if (params?.pipeline_id) {
+      this._pipelineId = params?.pipeline_id;
+    }
+
     this._conversation = [
       {
         who: "hass",
@@ -92,6 +99,11 @@ export class HaVoiceCommandDialog extends LitElement {
     this._opened = true;
     await this.updateComplete;
     this._scrollMessagesBottom();
+
+    await this._pipelinePromise;
+    if (params?.start_listening && this._pipeline?.stt_engine) {
+      this._toggleListening();
+    }
   }
 
   public async closeDialog(): Promise<void> {
@@ -230,7 +242,7 @@ export class HaVoiceCommandDialog extends LitElement {
                     <div class="listening-icon">
                       <ha-icon-button
                         .path=${mdiMicrophone}
-                        @click=${this._toggleListening}
+                        @click=${this._handleListeningButton}
                         .label=${this.hass.localize(
                           "ui.dialogs.voice_command.start_listening"
                         )}
@@ -275,7 +287,8 @@ export class HaVoiceCommandDialog extends LitElement {
 
   private async _getPipeline() {
     try {
-      this._pipeline = await getAssistPipeline(this.hass, this._pipelineId);
+      this._pipelinePromise = getAssistPipeline(this.hass, this._pipelineId);
+      this._pipeline = await this._pipelinePromise;
     } catch (e: any) {
       if (e.code === "not_found") {
         this._pipelineId = undefined;
@@ -392,9 +405,13 @@ export class HaVoiceCommandDialog extends LitElement {
     }
   }
 
-  private _toggleListening(ev) {
+  private _handleListeningButton(ev) {
     ev.stopPropagation();
     ev.preventDefault();
+    this._toggleListening();
+  }
+
+  private _toggleListening() {
     const supportsMicrophone = AudioRecorder.isSupported;
     if (!supportsMicrophone) {
       this._showNotSupportedMessage();
diff --git a/src/dialogs/voice-command-dialog/show-ha-voice-command-dialog.ts b/src/dialogs/voice-command-dialog/show-ha-voice-command-dialog.ts
index fe446391dd..c755877cd3 100644
--- a/src/dialogs/voice-command-dialog/show-ha-voice-command-dialog.ts
+++ b/src/dialogs/voice-command-dialog/show-ha-voice-command-dialog.ts
@@ -3,19 +3,29 @@ import { HomeAssistant } from "../../types";
 
 const loadVoiceCommandDialog = () => import("./ha-voice-command-dialog");
 
+export interface VoiceCommandDialogParams {
+  pipeline_id?: string;
+  start_listening?: boolean;
+}
+
 export const showVoiceCommandDialog = (
   element: HTMLElement,
-  hass: HomeAssistant
+  hass: HomeAssistant,
+  dialogParams?: VoiceCommandDialogParams
 ): void => {
   if (hass.auth.external?.config.hasAssist) {
     hass.auth.external!.fireMessage({
       type: "assist/show",
+      payload: {
+        pipeline_id: dialogParams?.pipeline_id,
+        start_listening: dialogParams?.start_listening,
+      },
     });
     return;
   }
   fireEvent(element, "show-dialog", {
     dialogTag: "ha-voice-command-dialog",
     dialogImport: loadVoiceCommandDialog,
-    dialogParams: {},
+    dialogParams,
   });
 };
diff --git a/src/panels/lovelace/common/handle-action.ts b/src/panels/lovelace/common/handle-action.ts
index 7ea895d723..f782d6ad53 100644
--- a/src/panels/lovelace/common/handle-action.ts
+++ b/src/panels/lovelace/common/handle-action.ts
@@ -4,6 +4,7 @@ import { forwardHaptic } from "../../../data/haptics";
 import { domainToName } from "../../../data/integration";
 import { ActionConfig } from "../../../data/lovelace";
 import { showConfirmationDialog } from "../../../dialogs/generic/show-dialog-box";
+import { showVoiceCommandDialog } from "../../../dialogs/voice-command-dialog/show-ha-voice-command-dialog";
 import { HomeAssistant } from "../../../types";
 import { showToast } from "../../../util/toast";
 import { toggleEntity } from "./entity/toggle-entity";
@@ -155,6 +156,13 @@ export const handleAction = async (
       forwardHaptic("light");
       break;
     }
+    case "assist": {
+      showVoiceCommandDialog(node, hass, {
+        start_listening: actionConfig.start_listening,
+        pipeline_id: actionConfig.pipeline_id,
+      });
+      break;
+    }
     case "fire-dom-event": {
       fireEvent(node, "ll-custom", actionConfig);
     }
diff --git a/src/panels/lovelace/components/hui-action-editor.ts b/src/panels/lovelace/components/hui-action-editor.ts
index 4077ae9a09..20d5e0f597 100644
--- a/src/panels/lovelace/components/hui-action-editor.ts
+++ b/src/panels/lovelace/components/hui-action-editor.ts
@@ -3,6 +3,8 @@ import { customElement, property } from "lit/decorators";
 import memoizeOne from "memoize-one";
 import { fireEvent } from "../../../common/dom/fire_event";
 import { stopPropagation } from "../../../common/dom/stop_propagation";
+import "../../../components/ha-assist-pipeline-picker";
+import { HaFormSchema, SchemaUnion } from "../../../components/ha-form/types";
 import "../../../components/ha-help-tooltip";
 import "../../../components/ha-navigation-picker";
 import "../../../components/ha-service-control";
@@ -24,9 +26,31 @@ const DEFAULT_ACTIONS: UiAction[] = [
   "navigate",
   "url",
   "call-service",
+  "assist",
   "none",
 ];
 
+const ASSIST_SCHEMA = [
+  {
+    type: "grid",
+    name: "",
+    schema: [
+      {
+        name: "pipeline_id",
+        selector: {
+          assist_pipeline: {},
+        },
+      },
+      {
+        name: "start_listening",
+        selector: {
+          boolean: {},
+        },
+      },
+    ],
+  },
+] as const satisfies readonly HaFormSchema[];
+
 @customElement("hui-action-editor")
 export class HuiActionEditor extends LitElement {
   @property() public config?: ActionConfig;
@@ -101,7 +125,7 @@ export class HuiActionEditor extends LitElement {
           ? html`
               <ha-help-tooltip .label=${this.tooltipText}></ha-help-tooltip>
             `
-          : ""}
+          : nothing}
       </div>
       ${this.config?.action === "navigate"
         ? html`
@@ -114,7 +138,7 @@ export class HuiActionEditor extends LitElement {
               @value-changed=${this._navigateValueChanged}
             ></ha-navigation-picker>
           `
-        : ""}
+        : nothing}
       ${this.config?.action === "url"
         ? html`
             <ha-textfield
@@ -126,7 +150,7 @@ export class HuiActionEditor extends LitElement {
               @input=${this._valueChanged}
             ></ha-textfield>
           `
-        : ""}
+        : nothing}
       ${this.config?.action === "call-service"
         ? html`
             <ha-service-control
@@ -137,7 +161,19 @@ export class HuiActionEditor extends LitElement {
               @value-changed=${this._serviceValueChanged}
             ></ha-service-control>
           `
-        : ""}
+        : nothing}
+      ${this.config?.action === "assist"
+        ? html`
+            <ha-form
+              .hass=${this.hass}
+              .schema=${ASSIST_SCHEMA}
+              .data=${this.config}
+              .computeLabel=${this._computeFormLabel}
+              @value-changed=${this._formValueChanged}
+            >
+            </ha-form>
+          `
+        : nothing}
     `;
   }
 
@@ -182,7 +218,7 @@ export class HuiActionEditor extends LitElement {
       return;
     }
     const target = ev.target! as EditorTarget;
-    const value = ev.target.value;
+    const value = ev.target.value ?? ev.target.checked;
     if (this[`_${target.configValue}`] === value) {
       return;
     }
@@ -193,6 +229,21 @@ export class HuiActionEditor extends LitElement {
     }
   }
 
+  private _formValueChanged(ev): void {
+    ev.stopPropagation();
+    const value = ev.detail.value;
+
+    fireEvent(this, "value-changed", {
+      value: value,
+    });
+  }
+
+  private _computeFormLabel(schema: SchemaUnion<typeof ASSIST_SCHEMA>) {
+    return this.hass?.localize(
+      `ui.panel.lovelace.editor.action-editor.${schema.name}`
+    );
+  }
+
   private _serviceValueChanged(ev: CustomEvent) {
     ev.stopPropagation();
     const value = {
@@ -240,17 +291,25 @@ export class HuiActionEditor extends LitElement {
         width: 100%;
       }
       ha-service-control,
-      ha-navigation-picker {
+      ha-navigation-picker,
+      ha-form {
         display: block;
       }
       ha-textfield,
       ha-service-control,
-      ha-navigation-picker {
+      ha-navigation-picker,
+      ha-form {
         margin-top: 8px;
       }
       ha-service-control {
         --service-control-padding: 0;
       }
+      ha-formfield {
+        display: flex;
+        height: 56px;
+        align-items: center;
+        --mdc-typography-body2-font-size: 1em;
+      }
     `;
   }
 }
diff --git a/src/panels/lovelace/editor/structs/action-struct.ts b/src/panels/lovelace/editor/structs/action-struct.ts
index e8a6ec82be..512e45aa84 100644
--- a/src/panels/lovelace/editor/structs/action-struct.ts
+++ b/src/panels/lovelace/editor/structs/action-struct.ts
@@ -51,6 +51,12 @@ const actionConfigStructNavigate = object({
   confirmation: optional(actionConfigStructConfirmation),
 });
 
+const actionConfigStructAssist = type({
+  action: literal("assist"),
+  pipeline_id: optional(string()),
+  start_listening: optional(boolean()),
+});
+
 const actionConfigStructCustom = type({
   action: literal("fire-dom-event"),
 });
@@ -63,6 +69,7 @@ export const actionConfigStructType = object({
     "call-service",
     "url",
     "navigate",
+    "assist",
   ]),
   confirmation: optional(actionConfigStructConfirmation),
 });
@@ -82,6 +89,9 @@ export const actionConfigStruct = dynamic<any>((value) => {
       case "url": {
         return actionConfigStructUrl;
       }
+      case "assist": {
+        return actionConfigStructAssist;
+      }
     }
   }
 
diff --git a/src/translations/en.json b/src/translations/en.json
index a82e7b34af..5f28ae09ad 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -4417,12 +4417,15 @@
           "action-editor": {
             "navigation_path": "Navigation Path",
             "url_path": "URL Path",
+            "start_listening": "Start listening",
+            "pipeline_id": "Assistant",
             "actions": {
               "default_action": "Default Action",
               "call-service": "Call Service",
               "more-info": "More Info",
               "toggle": "Toggle",
               "navigate": "Navigate",
+              "assist": "Assist",
               "url": "URL",
               "none": "No Action"
             }