diff --git a/src/panels/lovelace/cards/hui-picture-card.ts b/src/panels/lovelace/cards/hui-picture-card.ts
index 43ddd1a14e..b0799b6eb9 100644
--- a/src/panels/lovelace/cards/hui-picture-card.ts
+++ b/src/panels/lovelace/cards/hui-picture-card.ts
@@ -2,7 +2,7 @@ import { html, LitElement, PropertyDeclarations } from "@polymer/lit-element";
 
 import "../../../components/ha-card";
 
-import { LovelaceCard } from "../types";
+import { LovelaceCard, LovelaceCardEditor } from "../types";
 import { LovelaceCardConfig, ActionConfig } from "../../../data/lovelace";
 import { HomeAssistant } from "../../../types";
 import { TemplateResult } from "lit-html";
@@ -10,20 +10,31 @@ import { classMap } from "lit-html/directives/classMap";
 import { handleClick } from "../common/handle-click";
 import { longPress } from "../common/directives/long-press-directive";
 
-interface Config extends LovelaceCardConfig {
+export interface Config extends LovelaceCardConfig {
   image?: string;
   tap_action?: ActionConfig;
   hold_action?: ActionConfig;
 }
 
 export class HuiPictureCard extends LitElement implements LovelaceCard {
+  public static async getConfigElement(): Promise<LovelaceCardEditor> {
+    await import(/* webpackChunkName: "hui-picture-card-editor" */ "../editor/config-elements/hui-picture-card-editor");
+    return document.createElement("hui-picture-card-editor");
+  }
+  public static getStubConfig(): object {
+    return {
+      image:
+        "https://www.home-assistant.io/images/merchandise/shirt-frontpage.png",
+      tap_action: { action: "none" },
+      hold_action: { action: "none" },
+    };
+  }
+
   public hass?: HomeAssistant;
   protected _config?: Config;
 
   static get properties(): PropertyDeclarations {
-    return {
-      _config: {},
-    };
+    return { _config: {} };
   }
 
   public getCardSize(): number {
diff --git a/src/panels/lovelace/components/hui-action-editor.ts b/src/panels/lovelace/components/hui-action-editor.ts
new file mode 100644
index 0000000000..e7e2e6f4d5
--- /dev/null
+++ b/src/panels/lovelace/components/hui-action-editor.ts
@@ -0,0 +1,132 @@
+import { html, LitElement, PropertyDeclarations } from "@polymer/lit-element";
+import { TemplateResult } from "lit-html";
+import "@polymer/paper-input/paper-textarea";
+import "@polymer/paper-dropdown-menu/paper-dropdown-menu";
+import "@polymer/paper-item/paper-item";
+import "@polymer/paper-listbox/paper-listbox";
+
+import "../../../components/ha-service-picker";
+
+import { HomeAssistant } from "../../../types";
+import { fireEvent, HASSDomEvent } from "../../../common/dom/fire_event";
+import { EditorTarget } from "../editor/types";
+import {
+  ActionConfig,
+  NavigateActionConfig,
+  CallServiceActionConfig,
+} from "../../../data/lovelace";
+
+declare global {
+  // for fire event
+  interface HASSDomEvents {
+    "action-changed": undefined;
+  }
+  // for add event listener
+  interface HTMLElementEventMap {
+    "action-changed": HASSDomEvent<undefined>;
+  }
+}
+
+export class HuiActionEditor extends LitElement {
+  public config?: ActionConfig;
+  public label?: string;
+  public actions?: string[];
+  protected hass?: HomeAssistant;
+
+  static get properties(): PropertyDeclarations {
+    return { hass: {}, config: {} };
+  }
+
+  get _action(): string {
+    return this.config!.action || "";
+  }
+
+  get _navigation_path(): string {
+    const config = this.config! as NavigateActionConfig;
+    return config.navigation_path || "";
+  }
+
+  get _service(): string {
+    const config = this.config! as CallServiceActionConfig;
+    return config.service || "";
+  }
+
+  protected render(): TemplateResult {
+    if (!this.hass || !this.actions) {
+      return html``;
+    }
+    return html`
+      <paper-dropdown-menu
+        .label="${this.label}"
+        .configValue="${"action"}"
+        @value-changed="${this._valueChanged}"
+      >
+        <paper-listbox
+          slot="dropdown-content"
+          .selected="${this.actions.indexOf(this._action)}"
+        >
+          ${
+            this.actions.map((action) => {
+              return html`
+                <paper-item>${action}</paper-item>
+              `;
+            })
+          }
+        </paper-listbox>
+      </paper-dropdown-menu>
+      ${
+        this._action === "navigate"
+          ? html`
+              <paper-input
+                label="Navigation Path"
+                .value="${this._navigation_path}"
+                .configValue="${"navigation_path"}"
+                @value-changed="${this._valueChanged}"
+              ></paper-input>
+            `
+          : ""
+      }
+      ${
+        this.config && this.config.action === "call-service"
+          ? html`
+              <ha-service-picker
+                .hass="${this.hass}"
+                .value="${this._service}"
+                .configValue="${"service"}"
+                @value-changed="${this._valueChanged}"
+              ></ha-service-picker>
+              <h3>Toggle Editor to input Service Data</h3>
+            `
+          : ""
+      }
+    `;
+  }
+
+  private _valueChanged(ev: Event): void {
+    if (!this.hass) {
+      return;
+    }
+    const target = ev.target! as EditorTarget;
+    if (
+      this.config &&
+      this.config[this[`${target.configValue}`]] === target.value
+    ) {
+      return;
+    }
+    if (target.configValue === "action") {
+      this.config = { action: "none" };
+    }
+    if (target.configValue) {
+      this.config = { ...this.config!, [target.configValue!]: target.value };
+      fireEvent(this, "action-changed");
+    }
+  }
+}
+
+declare global {
+  interface HTMLElementTagNameMap {
+    "hui-action-editor": HuiActionEditor;
+  }
+}
+
+customElements.define("hui-action-editor", HuiActionEditor);
diff --git a/src/panels/lovelace/editor/config-elements/hui-picture-card-editor.ts b/src/panels/lovelace/editor/config-elements/hui-picture-card-editor.ts
new file mode 100644
index 0000000000..8d36e51727
--- /dev/null
+++ b/src/panels/lovelace/editor/config-elements/hui-picture-card-editor.ts
@@ -0,0 +1,122 @@
+import { html, LitElement, PropertyDeclarations } from "@polymer/lit-element";
+import { TemplateResult } from "lit-html";
+import "@polymer/paper-input/paper-input";
+
+import { struct } from "../../common/structs/struct";
+import {
+  EntitiesEditorEvent,
+  EditorTarget,
+  actionConfigStruct,
+} from "../types";
+import { hassLocalizeLitMixin } from "../../../../mixins/lit-localize-mixin";
+import { HomeAssistant } from "../../../../types";
+import { LovelaceCardEditor } from "../../types";
+import { fireEvent } from "../../../../common/dom/fire_event";
+import { Config } from "../../cards/hui-picture-card";
+import { configElementStyle } from "./config-elements-style";
+import { ActionConfig } from "../../../../data/lovelace";
+
+import "../../components/hui-action-editor";
+
+const cardConfigStruct = struct({
+  type: "string",
+  image: "string?",
+  tap_action: actionConfigStruct,
+  hold_action: actionConfigStruct,
+});
+
+export class HuiPictureCardEditor extends hassLocalizeLitMixin(LitElement)
+  implements LovelaceCardEditor {
+  public hass?: HomeAssistant;
+  private _config?: Config;
+
+  public setConfig(config: Config): void {
+    config = cardConfigStruct(config);
+    this._config = config;
+  }
+
+  static get properties(): PropertyDeclarations {
+    return { hass: {}, _config: {} };
+  }
+
+  get _image(): string {
+    return this._config!.image || "";
+  }
+
+  get _tap_action(): ActionConfig {
+    return this._config!.tap_action || { action: "more-info" };
+  }
+
+  get _hold_action(): ActionConfig {
+    return this._config!.hold_action || { action: "none" };
+  }
+
+  protected render(): TemplateResult {
+    if (!this.hass) {
+      return html``;
+    }
+
+    return html`
+      ${configElementStyle}
+      <div class="card-config">
+        <paper-input
+          label="Image Url"
+          .value="${this._image}"
+          .configValue="${"image"}"
+          @value-changed="${this._valueChanged}"
+        ></paper-input>
+        <div class="side-by-side">
+          <hui-action-editor
+            label="Tap Action"
+            .hass="${this.hass}"
+            .config="${this._tap_action}"
+            .actions="${["navigate", "call-service", "none"]}"
+            .configValue="${"tap_action"}"
+            @action-changed="${this._valueChanged}"
+          ></hui-action-editor>
+          <hui-action-editor
+            label=Hold Action"
+            .hass="${this.hass}"
+            .config="${this._hold_action}"
+            .actions="${["navigate", "call-service", "none"]}"
+            .configValue="${"hold_action"}"
+            @action-changed="${this._valueChanged}"
+          ></hui-action-editor>
+        </div>
+      </div>
+    `;
+  }
+
+  private _valueChanged(ev: EntitiesEditorEvent): void {
+    if (!this._config || !this.hass) {
+      return;
+    }
+    const target = ev.target! as EditorTarget;
+
+    if (
+      this[`_${target.configValue}`] === target.value ||
+      this[`_${target.configValue}`] === target.config
+    ) {
+      return;
+    }
+    if (target.configValue) {
+      if (target.value === "") {
+        delete this._config[target.configValue!];
+      } else {
+        this._config = {
+          ...this._config,
+          [target.configValue!]: target.value ? target.value : target.config,
+        };
+      }
+    }
+    fireEvent(this, "config-changed", { config: this._config });
+  }
+}
+
+declare global {
+  interface HTMLElementTagNameMap {
+    "hui-picture-card-editor": HuiPictureCardEditor;
+  }
+}
+
+customElements.define("hui-picture-card-editor", HuiPictureCardEditor);
diff --git a/src/panels/lovelace/editor/types.ts b/src/panels/lovelace/editor/types.ts
index b91e381632..aea4a4e65c 100644
--- a/src/panels/lovelace/editor/types.ts
+++ b/src/panels/lovelace/editor/types.ts
@@ -1,6 +1,11 @@
-import { LovelaceCardConfig, LovelaceViewConfig } from "../../../data/lovelace";
+import {
+  LovelaceCardConfig,
+  LovelaceViewConfig,
+  ActionConfig,
+} from "../../../data/lovelace";
 import { EntityConfig } from "../entity-rows/types";
 import { InputType } from "zlib";
+import { struct } from "../common/structs/struct";
 
 export interface YamlChangedEvent extends Event {
   detail: {
@@ -37,8 +42,16 @@ export interface EditorTarget extends EventTarget {
   checked?: boolean;
   configValue?: string;
   type?: InputType;
+  config: ActionConfig;
 }
 
 export interface CardPickTarget extends EventTarget {
   type: string;
 }
+
+export const actionConfigStruct = struct({
+  action: "string",
+  navigation_path: "string?",
+  service: "string?",
+  service_data: "object?",
+});