diff --git a/src/data/fan.ts b/src/data/fan.ts
index 18d6814e8d..a47237473c 100644
--- a/src/data/fan.ts
+++ b/src/data/fan.ts
@@ -34,6 +34,8 @@ export interface FanEntity extends HassEntityBase {
   attributes: FanEntityAttributes;
 }
 
+export type FanDirection = "forward" | "reverse";
+
 export type FanSpeed = "off" | "low" | "medium" | "high" | "on";
 
 export const FAN_SPEEDS: Partial<Record<number, FanSpeed[]>> = {
diff --git a/src/panels/lovelace/card-features/hui-fan-direction-card-feature.ts b/src/panels/lovelace/card-features/hui-fan-direction-card-feature.ts
new file mode 100644
index 0000000000..35fc4230fa
--- /dev/null
+++ b/src/panels/lovelace/card-features/hui-fan-direction-card-feature.ts
@@ -0,0 +1,151 @@
+import type { PropertyValues, TemplateResult } from "lit";
+import { html, LitElement } from "lit";
+import { customElement, property, state } from "lit/decorators";
+import { computeDomain } from "../../../common/entity/compute_domain";
+import { supportsFeature } from "../../../common/entity/supports-feature";
+import "../../../components/ha-attribute-icon";
+import "../../../components/ha-control-select";
+import type { ControlSelectOption } from "../../../components/ha-control-select";
+import { UNAVAILABLE } from "../../../data/entity";
+import type { FanEntity, FanDirection } from "../../../data/fan";
+import { FanEntityFeature } from "../../../data/fan";
+import type { HomeAssistant } from "../../../types";
+import type { LovelaceCardFeature } from "../types";
+import { cardFeatureStyles } from "./common/card-feature-styles";
+import type {
+  FanDirectionCardFeatureConfig,
+  LovelaceCardFeatureContext,
+} from "./types";
+
+export const supportsFanDirectionCardFeature = (
+  hass: HomeAssistant,
+  context: LovelaceCardFeatureContext
+) => {
+  const stateObj = context.entity_id
+    ? hass.states[context.entity_id]
+    : undefined;
+  if (!stateObj) return false;
+  const domain = computeDomain(stateObj.entity_id);
+  return (
+    domain === "fan" && supportsFeature(stateObj, FanEntityFeature.DIRECTION)
+  );
+};
+
+@customElement("hui-fan-direction-card-feature")
+class HuiFanDirectionCardFeature
+  extends LitElement
+  implements LovelaceCardFeature
+{
+  @property({ attribute: false }) public hass?: HomeAssistant;
+
+  @property({ attribute: false }) public context?: LovelaceCardFeatureContext;
+
+  @state() private _config?: FanDirectionCardFeatureConfig;
+
+  @state() _currentDirection?: FanDirection;
+
+  private get _stateObj() {
+    if (!this.hass || !this.context || !this.context.entity_id) {
+      return undefined;
+    }
+    return this.hass.states[this.context.entity_id!] as FanEntity | undefined;
+  }
+
+  static getStubConfig(): FanDirectionCardFeatureConfig {
+    return {
+      type: "fan-direction",
+    };
+  }
+
+  public setConfig(config: FanDirectionCardFeatureConfig): void {
+    if (!config) {
+      throw new Error("Invalid configuration");
+    }
+    this._config = config;
+  }
+
+  protected willUpdate(changedProp: PropertyValues): void {
+    if (
+      (changedProp.has("hass") || changedProp.has("context")) &&
+      this._stateObj
+    ) {
+      const oldHass = changedProp.get("hass") as HomeAssistant | undefined;
+      const oldStateObj = oldHass?.states[this.context!.entity_id!];
+      if (oldStateObj !== this._stateObj) {
+        this._currentDirection = this._stateObj.attributes
+          .direction as FanDirection;
+      }
+    }
+  }
+
+  private async _valueChanged(ev: CustomEvent) {
+    const newDirection = (ev.detail as any).value as FanDirection;
+
+    if (newDirection === this._stateObj!.attributes.direction) return;
+
+    const oldDirection = this._stateObj!.attributes.direction as FanDirection;
+    this._currentDirection = newDirection;
+
+    try {
+      await this._setDirection(newDirection);
+    } catch (_err) {
+      this._currentDirection = oldDirection;
+    }
+  }
+
+  private async _setDirection(direction: string) {
+    await this.hass!.callService("fan", "set_direction", {
+      entity_id: this._stateObj!.entity_id,
+      direction: direction,
+    });
+  }
+
+  protected render(): TemplateResult | null {
+    if (
+      !this._config ||
+      !this.hass ||
+      !this.context ||
+      !this._stateObj ||
+      !supportsFanDirectionCardFeature(this.hass, this.context)
+    ) {
+      return null;
+    }
+
+    const stateObj = this._stateObj;
+    const FAN_DIRECTION_MAP: FanDirection[] = ["forward", "reverse"];
+
+    const options = FAN_DIRECTION_MAP.map<ControlSelectOption>((direction) => ({
+      value: direction,
+      label: this.hass!.localize(`ui.card.fan.${direction}`),
+      icon: html`<ha-attribute-icon
+        slot="graphic"
+        .hass=${this.hass}
+        .stateObj=${stateObj}
+        attribute="direction"
+        .attributeValue=${direction}
+      ></ha-attribute-icon>`,
+    }));
+
+    return html`
+      <ha-control-select
+        .options=${options}
+        .value=${this._currentDirection}
+        @value-changed=${this._valueChanged}
+        hide-option-label
+        .label=${this.hass!.formatEntityAttributeName(stateObj, "direction")}
+        .disabled=${this._stateObj!.state === UNAVAILABLE}
+      >
+      </ha-control-select>
+    `;
+  }
+
+  static get styles() {
+    return cardFeatureStyles;
+  }
+}
+
+declare global {
+  interface HTMLElementTagNameMap {
+    "hui-fan-direction-card-feature": HuiFanDirectionCardFeature;
+  }
+}
diff --git a/src/panels/lovelace/card-features/types.ts b/src/panels/lovelace/card-features/types.ts
index c937170aff..82625917d8 100644
--- a/src/panels/lovelace/card-features/types.ts
+++ b/src/panels/lovelace/card-features/types.ts
@@ -43,6 +43,10 @@ export interface MediaPlayerVolumeSliderCardFeatureConfig {
   type: "media-player-volume-slider";
 }
 
+export interface FanDirectionCardFeatureConfig {
+  type: "fan-direction";
+}
+
 export interface FanPresetModesCardFeatureConfig {
   type: "fan-preset-modes";
   style?: "dropdown" | "icons";
@@ -201,6 +205,7 @@ export type LovelaceCardFeatureConfig =
   | CoverPositionCardFeatureConfig
   | CoverTiltPositionCardFeatureConfig
   | CoverTiltCardFeatureConfig
+  | FanDirectionCardFeatureConfig
   | FanPresetModesCardFeatureConfig
   | FanSpeedCardFeatureConfig
   | HumidifierToggleCardFeatureConfig
diff --git a/src/panels/lovelace/create-element/create-card-feature-element.ts b/src/panels/lovelace/create-element/create-card-feature-element.ts
index fa5a006b44..4a696e4cef 100644
--- a/src/panels/lovelace/create-element/create-card-feature-element.ts
+++ b/src/panels/lovelace/create-element/create-card-feature-element.ts
@@ -10,6 +10,7 @@ import "../card-features/hui-cover-open-close-card-feature";
 import "../card-features/hui-cover-position-card-feature";
 import "../card-features/hui-cover-tilt-card-feature";
 import "../card-features/hui-cover-tilt-position-card-feature";
+import "../card-features/hui-fan-direction-card-feature";
 import "../card-features/hui-fan-preset-modes-card-feature";
 import "../card-features/hui-fan-speed-card-feature";
 import "../card-features/hui-humidifier-modes-card-feature";
@@ -50,6 +51,7 @@ const TYPES = new Set<LovelaceCardFeatureConfig["type"]>([
   "cover-position",
   "cover-tilt-position",
   "cover-tilt",
+  "fan-direction",
   "fan-preset-modes",
   "fan-speed",
   "humidifier-modes",
diff --git a/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts b/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts
index 273aaa390f..afeb3ce5f6 100644
--- a/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts
+++ b/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts
@@ -30,6 +30,7 @@ import { supportsCoverOpenCloseCardFeature } from "../../card-features/hui-cover
 import { supportsCoverPositionCardFeature } from "../../card-features/hui-cover-position-card-feature";
 import { supportsCoverTiltCardFeature } from "../../card-features/hui-cover-tilt-card-feature";
 import { supportsCoverTiltPositionCardFeature } from "../../card-features/hui-cover-tilt-position-card-feature";
+import { supportsFanDirectionCardFeature } from "../../card-features/hui-fan-direction-card-feature";
 import { supportsFanPresetModesCardFeature } from "../../card-features/hui-fan-preset-modes-card-feature";
 import { supportsFanSpeedCardFeature } from "../../card-features/hui-fan-speed-card-feature";
 import { supportsHumidifierModesCardFeature } from "../../card-features/hui-humidifier-modes-card-feature";
@@ -75,6 +76,7 @@ const UI_FEATURE_TYPES = [
   "cover-position",
   "cover-tilt-position",
   "cover-tilt",
+  "fan-direction",
   "fan-preset-modes",
   "fan-speed",
   "humidifier-modes",
@@ -135,6 +137,7 @@ const SUPPORTS_FEATURE_TYPES: Record<
   "cover-position": supportsCoverPositionCardFeature,
   "cover-tilt-position": supportsCoverTiltPositionCardFeature,
   "cover-tilt": supportsCoverTiltCardFeature,
+  "fan-direction": supportsFanDirectionCardFeature,
   "fan-preset-modes": supportsFanPresetModesCardFeature,
   "fan-speed": supportsFanSpeedCardFeature,
   "humidifier-modes": supportsHumidifierModesCardFeature,
diff --git a/src/translations/en.json b/src/translations/en.json
index d289ecf2f1..e831f61d7d 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -7835,6 +7835,9 @@
               "cover-tilt-position": {
                 "label": "Cover tilt position"
               },
+              "fan-direction": {
+                "label": "Fan direction"
+              },
               "fan-speed": {
                 "label": "Fan speed"
               },