diff --git a/src/panels/config/customize/ha-config-customize.js b/src/panels/config/customize/ha-config-customize.js
index c178afa646..2f2b3eb37f 100644
--- a/src/panels/config/customize/ha-config-customize.js
+++ b/src/panels/config/customize/ha-config-customize.js
@@ -37,7 +37,7 @@ class HaConfigCustomize extends LocalizeMixin(PolymerElement) {
             </span>
             <ha-entity-config
               hass="[[hass]]"
-              label="Entity"
+              label="[[localize('ui.panel.config.customize.picker.entity')]]"
               entities="[[entities]]"
               config="[[entityConfig]]"
             >
diff --git a/src/translations/en.json b/src/translations/en.json
index 4c03a54ded..3f4b6c5594 100755
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -721,7 +721,8 @@
           "description": "Customize your entities",
           "picker": {
             "header": "Customizations",
-            "introduction": "Tweak per-entity attributes. Added/edited customizations will take effect immediately. Removed customizations will take effect when the entity is updated."
+            "introduction": "Tweak per-entity attributes. Added/edited customizations will take effect immediately. Removed customizations will take effect when the entity is updated.",
+            "entity": "Entity"
           },
           "warning": {
             "include_sentence": "It seems that your configuration.yaml doesn't properly",