diff --git a/src/panels/lovelace/cards/heading/hui-heading-entity.ts b/src/panels/lovelace/cards/heading/hui-heading-entity.ts
index f64ae58448..d91f24fe91 100644
--- a/src/panels/lovelace/cards/heading/hui-heading-entity.ts
+++ b/src/panels/lovelace/cards/heading/hui-heading-entity.ts
@@ -24,6 +24,7 @@ import {
   attachConditionMediaQueriesListeners,
   checkConditionsMet,
 } from "../../common/validate-condition";
+import { DEFAULT_CONFIG } from "../../editor/heading-entity/hui-heading-entity-editor";
 import type { HeadingEntityConfig } from "../types";
 
 @customElement("hui-heading-entity")
@@ -54,6 +55,7 @@ export class HuiHeadingEntity extends LitElement {
           : configOrString;
 
       return {
+        ...DEFAULT_CONFIG,
         tap_action: {
           action: "none",
         },
@@ -133,16 +135,24 @@ export class HuiHeadingEntity extends LitElement {
         role=${ifDefined(actionable ? "button" : undefined)}
         tabindex=${ifDefined(actionable ? "0" : undefined)}
       >
-        <ha-state-icon
-          .hass=${this.hass}
-          .icon=${config.icon}
-          .stateObj=${stateObj}
-        ></ha-state-icon>
-        <state-display
-          .hass=${this.hass}
-          .stateObj=${stateObj}
-          .content=${config.content || "state"}
-        ></state-display>
+        ${config.show_icon
+          ? html`
+              <ha-state-icon
+                .hass=${this.hass}
+                .icon=${config.icon}
+                .stateObj=${stateObj}
+              ></ha-state-icon>
+            `
+          : nothing}
+        ${config.show_state
+          ? html`
+              <state-display
+                .hass=${this.hass}
+                .stateObj=${stateObj}
+                .content=${config.state_content}
+              ></state-display>
+            `
+          : nothing}
       </div>
     `;
   }
diff --git a/src/panels/lovelace/cards/types.ts b/src/panels/lovelace/cards/types.ts
index ca844ae039..6fb0a6fd90 100644
--- a/src/panels/lovelace/cards/types.ts
+++ b/src/panels/lovelace/cards/types.ts
@@ -505,8 +505,10 @@ export interface TileCardConfig extends LovelaceCardConfig {
 
 export interface HeadingEntityConfig {
   entity: string;
-  content?: string | string[];
+  state_content?: string | string[];
   icon?: string;
+  show_state?: boolean;
+  show_icon?: boolean;
   tap_action?: ActionConfig;
   visibility?: Condition[];
 }
diff --git a/src/panels/lovelace/editor/heading-entity/hui-heading-entity-editor.ts b/src/panels/lovelace/editor/heading-entity/hui-heading-entity-editor.ts
index e331227463..5673ab2dce 100644
--- a/src/panels/lovelace/editor/heading-entity/hui-heading-entity-editor.ts
+++ b/src/panels/lovelace/editor/heading-entity/hui-heading-entity-editor.ts
@@ -1,4 +1,4 @@
-import { mdiEye, mdiGestureTap } from "@mdi/js";
+import { mdiEye, mdiGestureTap, mdiPalette } from "@mdi/js";
 import { css, html, LitElement, nothing } from "lit";
 import { customElement, property, state } from "lit/decorators";
 import memoizeOne from "memoize-one";
@@ -6,12 +6,14 @@ import {
   any,
   array,
   assert,
+  boolean,
   object,
   optional,
   string,
   union,
 } from "superstruct";
 import { fireEvent } from "../../../../common/dom/fire_event";
+import { LocalizeFunc } from "../../../../common/translations/localize";
 import "../../../../components/ha-expansion-panel";
 import "../../../../components/ha-form/ha-form";
 import type {
@@ -26,14 +28,25 @@ import "../conditions/ha-card-conditions-editor";
 import { configElementStyle } from "../config-elements/config-elements-style";
 import { actionConfigStruct } from "../structs/action-struct";
 
+export const DEFAULT_CONFIG: Partial<HeadingEntityConfig> = {
+  show_state: true,
+  show_icon: true,
+};
+
 const entityConfigStruct = object({
   entity: string(),
-  content: optional(union([string(), array(string())])),
   icon: optional(string()),
+  state_content: optional(union([string(), array(string())])),
+  show_state: optional(boolean()),
+  show_icon: optional(boolean()),
   tap_action: optional(actionConfigStruct),
   visibility: optional(array(any())),
 });
 
+type FormData = HeadingEntityConfig & {
+  displayed_elements?: string[];
+};
+
 @customElement("hui-heading-entity-editor")
 export class HuiHeadingEntityEditor
   extends LitElement
@@ -47,25 +60,59 @@ export class HuiHeadingEntityEditor
 
   public setConfig(config: HeadingEntityConfig): void {
     assert(config, entityConfigStruct);
-    this._config = config;
+    this._config = {
+      ...DEFAULT_CONFIG,
+      ...config,
+    };
   }
 
   private _schema = memoizeOne(
-    () =>
+    (localize: LocalizeFunc) =>
       [
         {
           name: "entity",
           selector: { entity: {} },
         },
         {
-          name: "icon",
-          selector: { icon: {} },
-          context: { icon_entity: "entity" },
-        },
-        {
-          name: "content",
-          selector: { ui_state_content: {} },
-          context: { filter_entity: "entity" },
+          name: "appearance",
+          type: "expandable",
+          flatten: true,
+          iconPath: mdiPalette,
+          schema: [
+            {
+              name: "icon",
+              selector: { icon: {} },
+              context: { icon_entity: "entity" },
+            },
+            {
+              name: "displayed_elements",
+              selector: {
+                select: {
+                  mode: "list",
+                  multiple: true,
+                  options: [
+                    {
+                      value: "state",
+                      label: localize(
+                        `ui.panel.lovelace.editor.card.heading.entity_config.displayed_elements_options.state`
+                      ),
+                    },
+                    {
+                      value: "icon",
+                      label: localize(
+                        `ui.panel.lovelace.editor.card.heading.entity_config.displayed_elements_options.icon`
+                      ),
+                    },
+                  ],
+                },
+              },
+            },
+            {
+              name: "state_content",
+              selector: { ui_state_content: {} },
+              context: { filter_entity: "entity" },
+            },
+          ],
         },
         {
           name: "interactions",
@@ -86,18 +133,30 @@ export class HuiHeadingEntityEditor
       ] as const satisfies readonly HaFormSchema[]
   );
 
+  private _displayedElements = memoizeOne((config: HeadingEntityConfig) => {
+    const elements: string[] = [];
+    if (config.show_state) elements.push("state");
+    if (config.show_icon) elements.push("icon");
+    return elements;
+  });
+
   protected render() {
     if (!this.hass || !this._config) {
       return nothing;
     }
 
-    const schema = this._schema();
+    const schema = this._schema(this.hass.localize);
+
+    const data: FormData = {
+      ...this._config,
+      displayed_elements: this._displayedElements(this._config),
+    };
 
     const conditions = this._config.visibility ?? [];
     return html`
       <ha-form
         .hass=${this.hass}
-        .data=${this._config}
+        .data=${data}
         .schema=${schema}
         .computeLabel=${this._computeLabelCallback}
         @value-changed=${this._valueChanged}
@@ -132,7 +191,13 @@ export class HuiHeadingEntityEditor
       return;
     }
 
-    const config = ev.detail.value as HeadingEntityConfig;
+    const config = ev.detail.value as FormData;
+
+    if (config.displayed_elements) {
+      config.show_state = config.displayed_elements.includes("state");
+      config.show_icon = config.displayed_elements.includes("icon");
+      delete config.displayed_elements;
+    }
 
     fireEvent(this, "config-changed", { config });
   }
@@ -160,7 +225,9 @@ export class HuiHeadingEntityEditor
     schema: SchemaUnion<ReturnType<typeof this._schema>>
   ) => {
     switch (schema.name) {
-      case "content":
+      case "state_content":
+      case "displayed_elements":
+      case "appearance":
         return this.hass!.localize(
           `ui.panel.lovelace.editor.card.heading.entity_config.${schema.name}`
         );
diff --git a/src/translations/en.json b/src/translations/en.json
index 46af0984bf..b9d4e7f24d 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -6007,9 +6007,15 @@
               },
               "entities": "Entities",
               "entity_config": {
-                "content": "Content",
                 "visibility": "Visibility",
-                "visibility_explanation": "The entity will be shown when ALL conditions below are fulfilled. If no conditions are set, the entity will always be shown."
+                "visibility_explanation": "The entity will be shown when ALL conditions below are fulfilled. If no conditions are set, the entity will always be shown.",
+                "appearance": "Appearance",
+                "state_content": "State content",
+                "displayed_elements": "[%key:ui::panel::lovelace::editor::badge::entity::displayed_elements%]",
+                "displayed_elements_options": {
+                  "icon": "[%key:ui::panel::lovelace::editor::badge::entity::displayed_elements_options::icon%]",
+                  "state": "[%key:ui::panel::lovelace::editor::badge::entity::displayed_elements_options::state%]"
+                }
               },
               "default_heading": "Kitchen"
             },