diff --git a/src/panels/config/integrations/dialog-add-integration.ts b/src/panels/config/integrations/dialog-add-integration.ts
index e912ba7a37..1ea5fa8f7a 100644
--- a/src/panels/config/integrations/dialog-add-integration.ts
+++ b/src/panels/config/integrations/dialog-add-integration.ts
@@ -38,6 +38,7 @@ import type { HomeAssistant } from "../../../types";
 import { documentationUrl } from "../../../util/documentation-url";
 import "./ha-domain-integrations";
 import "./ha-integration-list-item";
+import { AddIntegrationDialogParams } from "./show-add-integration-dialog";
 
 export interface IntegrationListItem {
   name: string;
@@ -78,8 +79,9 @@ class AddIntegrationDialog extends LitElement {
 
   private _height?: number;
 
-  public showDialog(params): void {
+  public showDialog(params: AddIntegrationDialogParams): void {
     this._open = true;
+    this._pickedBrand = params.brand;
     this._initialFilter = params.initialFilter;
     this._narrow = matchMedia(
       "all and (max-width: 450px), all and (max-height: 500px)"
diff --git a/src/panels/config/integrations/ha-config-integrations.ts b/src/panels/config/integrations/ha-config-integrations.ts
index ac1caa367d..b0d1bd727b 100644
--- a/src/panels/config/integrations/ha-config-integrations.ts
+++ b/src/panels/config/integrations/ha-config-integrations.ts
@@ -678,8 +678,16 @@ class HaConfigIntegrations extends SubscribeMixin(LitElement) {
   }
 
   private async _handleAdd(localizePromise: Promise<LocalizeFunc>) {
+    const brand = extractSearchParam("brand");
     const domain = extractSearchParam("domain");
     navigate("/config/integrations", { replace: true });
+
+    if (brand) {
+      showAddIntegrationDialog(this, {
+        brand,
+      });
+      return;
+    }
     if (!domain) {
       return;
     }
@@ -714,14 +722,14 @@ class HaConfigIntegrations extends SubscribeMixin(LitElement) {
 
     // Supported brand exists, so we can just create a flow
     if (Object.keys(supportedBrandsIntegrations).includes(domain)) {
-      const brand = supportedBrandsIntegrations[domain];
-      const slug = brand.supported_flows![0];
+      const supBrand = supportedBrandsIntegrations[domain];
+      const slug = supBrand.supported_flows![0];
 
       showConfirmationDialog(this, {
         text: this.hass.localize(
           "ui.panel.config.integrations.config_flow.supported_brand_flow",
           {
-            supported_brand: brand.name,
+            supported_brand: supBrand.name,
             flow_domain_name: domainToName(this.hass.localize, slug),
           }
         ),
diff --git a/src/panels/config/integrations/show-add-integration-dialog.ts b/src/panels/config/integrations/show-add-integration-dialog.ts
index cb3fb8b9e1..1530b73ce6 100644
--- a/src/panels/config/integrations/show-add-integration-dialog.ts
+++ b/src/panels/config/integrations/show-add-integration-dialog.ts
@@ -1,8 +1,13 @@
 import { fireEvent } from "../../../common/dom/fire_event";
 
+export interface AddIntegrationDialogParams {
+  brand?: string;
+  initialFilter?: string;
+}
+
 export const showAddIntegrationDialog = (
   element: HTMLElement,
-  dialogParams?: any
+  dialogParams?: AddIntegrationDialogParams
 ): void => {
   fireEvent(element, "show-dialog", {
     dialogTag: "dialog-add-integration",
diff --git a/src/panels/my/ha-panel-my.ts b/src/panels/my/ha-panel-my.ts
index 756d217f30..4c8056f675 100644
--- a/src/panels/my/ha-panel-my.ts
+++ b/src/panels/my/ha-panel-my.ts
@@ -53,6 +53,12 @@ export const getMyRedirects = (hasSupervisor: boolean): Redirects => ({
       domain: "string",
     },
   },
+  brand: {
+    redirect: "/config/integrations/add",
+    params: {
+      brand: "string",
+    },
+  },
   integrations: {
     redirect: "/config/integrations",
   },