diff --git a/src/panels/lovelace/card-features/hui-counter-actions-card-feature.ts b/src/panels/lovelace/card-features/hui-counter-actions-card-feature.ts
new file mode 100644
index 0000000000..d4373a6827
--- /dev/null
+++ b/src/panels/lovelace/card-features/hui-counter-actions-card-feature.ts
@@ -0,0 +1,134 @@
+import { mdiRestore, mdiPlus, mdiMinus } from "@mdi/js";
+import type { HassEntity } from "home-assistant-js-websocket";
+import type { TemplateResult } from "lit";
+import { LitElement, html } from "lit";
+import { customElement, property, state } from "lit/decorators";
+import { computeDomain } from "../../../common/entity/compute_domain";
+import "../../../components/ha-control-select";
+import { UNAVAILABLE } from "../../../data/entity";
+import type { HomeAssistant } from "../../../types";
+import type { LovelaceCardFeature, LovelaceCardFeatureEditor } from "../types";
+import { cardFeatureStyles } from "./common/card-feature-styles";
+import { COUNTER_ACTIONS, type CounterActionsCardFeatureConfig } from "./types";
+import "../../../components/ha-control-button-group";
+import "../../../components/ha-control-button";
+
+export const supportsCounterActionsCardFeature = (stateObj: HassEntity) => {
+  const domain = computeDomain(stateObj.entity_id);
+  return domain === "counter";
+};
+
+interface CounterButton {
+  translationKey: string;
+  icon: string;
+  serviceName: string;
+  disabled: boolean;
+}
+
+export const COUNTER_ACTIONS_BUTTON: Record<
+  string,
+  (stateObj: HassEntity) => CounterButton
+> = {
+  increment: (stateObj) => ({
+    translationKey: "increment",
+    icon: mdiPlus,
+    serviceName: "increment",
+    disabled: parseInt(stateObj.state) === stateObj.attributes.maximum,
+  }),
+  reset: () => ({
+    translationKey: "reset",
+    icon: mdiRestore,
+    serviceName: "reset",
+    disabled: false,
+  }),
+  decrement: (stateObj) => ({
+    translationKey: "decrement",
+    icon: mdiMinus,
+    serviceName: "decrement",
+    disabled: parseInt(stateObj.state) === stateObj.attributes.minimum,
+  }),
+};
+
+@customElement("hui-counter-actions-card-feature")
+class HuiCounterActionsCardFeature
+  extends LitElement
+  implements LovelaceCardFeature
+{
+  @property({ attribute: false }) public hass?: HomeAssistant;
+
+  @property({ attribute: false }) public stateObj?: HassEntity;
+
+  @state() private _config?: CounterActionsCardFeatureConfig;
+
+  public static async getConfigElement(): Promise<LovelaceCardFeatureEditor> {
+    await import(
+      "../editor/config-elements/hui-counter-actions-card-feature-editor"
+    );
+    return document.createElement("hui-counter-actions-card-feature-editor");
+  }
+
+  static getStubConfig(): CounterActionsCardFeatureConfig {
+    return {
+      type: "counter-actions",
+      actions: COUNTER_ACTIONS.map((action) => action),
+    };
+  }
+
+  public setConfig(config: CounterActionsCardFeatureConfig): void {
+    if (!config) {
+      throw new Error("Invalid configuration");
+    }
+    this._config = config;
+  }
+
+  protected render(): TemplateResult | null {
+    if (
+      !this._config ||
+      !this.hass ||
+      !this.stateObj ||
+      !supportsCounterActionsCardFeature(this.stateObj)
+    ) {
+      return null;
+    }
+
+    return html`
+      <ha-control-button-group>
+        ${this._config?.actions
+          ?.filter((action) => COUNTER_ACTIONS.includes(action))
+          .map((action) => {
+            const button = COUNTER_ACTIONS_BUTTON[action](this.stateObj!);
+            return html`
+              <ha-control-button
+                .entry=${button}
+                .label=${this.hass!.localize(
+                  // @ts-ignore
+                  `ui.card.counter.actions.${button.translationKey}`
+                )}
+                @click=${this._onActionTap}
+                .disabled=${button.disabled ||
+                this.stateObj?.state === UNAVAILABLE}
+              >
+                <ha-svg-icon .path=${button.icon}></ha-svg-icon>
+              </ha-control-button>
+            `;
+          })}
+      </ha-control-button-group>
+    `;
+  }
+
+  private _onActionTap(ev): void {
+    ev.stopPropagation();
+    const entry = (ev.target! as any).entry as CounterButton;
+    this.hass!.callService("counter", entry.serviceName, {
+      entity_id: this.stateObj!.entity_id,
+    });
+  }
+
+  static styles = cardFeatureStyles;
+}
+
+declare global {
+  interface HTMLElementTagNameMap {
+    "hui-counter-actions-card-feature": HuiCounterActionsCardFeature;
+  }
+}
diff --git a/src/panels/lovelace/card-features/types.ts b/src/panels/lovelace/card-features/types.ts
index 682b30e5ab..3b30ac46d8 100644
--- a/src/panels/lovelace/card-features/types.ts
+++ b/src/panels/lovelace/card-features/types.ts
@@ -83,6 +83,15 @@ export interface ClimatePresetModesCardFeatureConfig {
   preset_modes?: string[];
 }
 
+export const COUNTER_ACTIONS = ["increment", "reset", "decrement"] as const;
+
+export type CounterActions = (typeof COUNTER_ACTIONS)[number];
+
+export interface CounterActionsCardFeatureConfig {
+  type: "counter-actions";
+  actions?: CounterActions[];
+}
+
 export interface SelectOptionsCardFeatureConfig {
   type: "select-options";
   options?: string[];
@@ -156,6 +165,7 @@ export type LovelaceCardFeatureConfig =
   | ClimateSwingHorizontalModesCardFeatureConfig
   | ClimateHvacModesCardFeatureConfig
   | ClimatePresetModesCardFeatureConfig
+  | CounterActionsCardFeatureConfig
   | CoverOpenCloseCardFeatureConfig
   | CoverPositionCardFeatureConfig
   | CoverTiltPositionCardFeatureConfig
diff --git a/src/panels/lovelace/create-element/create-card-feature-element.ts b/src/panels/lovelace/create-element/create-card-feature-element.ts
index 40ab6f3259..31ce2eccd5 100644
--- a/src/panels/lovelace/create-element/create-card-feature-element.ts
+++ b/src/panels/lovelace/create-element/create-card-feature-element.ts
@@ -4,6 +4,7 @@ import "../card-features/hui-climate-swing-modes-card-feature";
 import "../card-features/hui-climate-swing-horizontal-modes-card-feature";
 import "../card-features/hui-climate-hvac-modes-card-feature";
 import "../card-features/hui-climate-preset-modes-card-feature";
+import "../card-features/hui-counter-actions-card-feature";
 import "../card-features/hui-cover-open-close-card-feature";
 import "../card-features/hui-cover-position-card-feature";
 import "../card-features/hui-cover-tilt-card-feature";
@@ -40,6 +41,7 @@ const TYPES = new Set<LovelaceCardFeatureConfig["type"]>([
   "climate-swing-horizontal-modes",
   "climate-hvac-modes",
   "climate-preset-modes",
+  "counter-actions",
   "cover-open-close",
   "cover-position",
   "cover-tilt-position",
diff --git a/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts b/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts
index 54fb1cc980..cb779eb5d2 100644
--- a/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts
+++ b/src/panels/lovelace/editor/config-elements/hui-card-features-editor.ts
@@ -24,6 +24,7 @@ import { supportsClimateHvacModesCardFeature } from "../../card-features/hui-cli
 import { supportsClimatePresetModesCardFeature } from "../../card-features/hui-climate-preset-modes-card-feature";
 import { supportsClimateSwingModesCardFeature } from "../../card-features/hui-climate-swing-modes-card-feature";
 import { supportsClimateSwingHorizontalModesCardFeature } from "../../card-features/hui-climate-swing-horizontal-modes-card-feature";
+import { supportsCounterActionsCardFeature } from "../../card-features/hui-counter-actions-card-feature";
 import { supportsCoverOpenCloseCardFeature } from "../../card-features/hui-cover-open-close-card-feature";
 import { supportsCoverPositionCardFeature } from "../../card-features/hui-cover-position-card-feature";
 import { supportsCoverTiltCardFeature } from "../../card-features/hui-cover-tilt-card-feature";
@@ -59,6 +60,7 @@ const UI_FEATURE_TYPES = [
   "climate-preset-modes",
   "climate-swing-modes",
   "climate-swing-horizontal-modes",
+  "counter-actions",
   "cover-open-close",
   "cover-position",
   "cover-tilt-position",
@@ -92,6 +94,7 @@ const EDITABLES_FEATURE_TYPES = new Set<UiFeatureTypes>([
   "climate-preset-modes",
   "climate-swing-modes",
   "climate-swing-horizontal-modes",
+  "counter-actions",
   "fan-preset-modes",
   "humidifier-modes",
   "lawn-mower-commands",
@@ -113,6 +116,7 @@ const SUPPORTS_FEATURE_TYPES: Record<
     supportsClimateSwingHorizontalModesCardFeature,
   "climate-hvac-modes": supportsClimateHvacModesCardFeature,
   "climate-preset-modes": supportsClimatePresetModesCardFeature,
+  "counter-actions": supportsCounterActionsCardFeature,
   "cover-open-close": supportsCoverOpenCloseCardFeature,
   "cover-position": supportsCoverPositionCardFeature,
   "cover-tilt-position": supportsCoverTiltPositionCardFeature,
diff --git a/src/panels/lovelace/editor/config-elements/hui-counter-actions-card-feature-editor.ts b/src/panels/lovelace/editor/config-elements/hui-counter-actions-card-feature-editor.ts
new file mode 100644
index 0000000000..97e17f7c93
--- /dev/null
+++ b/src/panels/lovelace/editor/config-elements/hui-counter-actions-card-feature-editor.ts
@@ -0,0 +1,91 @@
+import { html, LitElement, nothing } from "lit";
+import { customElement, property, state } from "lit/decorators";
+import memoizeOne from "memoize-one";
+import { fireEvent } from "../../../../common/dom/fire_event";
+import type { LocalizeFunc } from "../../../../common/translations/localize";
+import type { SchemaUnion } from "../../../../components/ha-form/types";
+import "../../../../components/ha-form/ha-form";
+import type { HomeAssistant } from "../../../../types";
+import {
+  COUNTER_ACTIONS,
+  type LovelaceCardFeatureContext,
+  type CounterActionsCardFeatureConfig,
+} from "../../card-features/types";
+import type { LovelaceCardFeatureEditor } from "../../types";
+
+@customElement("hui-counter-actions-card-feature-editor")
+export class HuiCounterActionsCardFeatureEditor
+  extends LitElement
+  implements LovelaceCardFeatureEditor
+{
+  @property({ attribute: false }) public hass?: HomeAssistant;
+
+  @property({ attribute: false }) public context?: LovelaceCardFeatureContext;
+
+  @state() private _config?: CounterActionsCardFeatureConfig;
+
+  public setConfig(config: CounterActionsCardFeatureConfig): void {
+    this._config = config;
+  }
+
+  private _schema = memoizeOne(
+    (localize: LocalizeFunc) =>
+      [
+        {
+          name: "actions",
+          selector: {
+            select: {
+              multiple: true,
+              mode: "list",
+              reorder: true,
+              options: COUNTER_ACTIONS.map((action) => ({
+                value: action,
+                label: `${localize(
+                  `ui.panel.lovelace.editor.features.types.counter-actions.actions.${action}`
+                )}`,
+              })),
+            },
+          },
+        },
+      ] as const
+  );
+
+  protected render() {
+    if (!this.hass || !this._config) {
+      return nothing;
+    }
+
+    const schema = this._schema(this.hass.localize);
+
+    return html`
+      <ha-form
+        .hass=${this.hass}
+        .data=${this._config}
+        .schema=${schema}
+        .computeLabel=${this._computeLabelCallback}
+        @value-changed=${this._valueChanged}
+      ></ha-form>
+    `;
+  }
+
+  private _valueChanged(ev: CustomEvent): void {
+    fireEvent(this, "config-changed", { config: ev.detail.value });
+  }
+
+  private _computeLabelCallback = (
+    schema: SchemaUnion<ReturnType<typeof this._schema>>
+  ) => {
+    switch (schema.name) {
+      default:
+        return this.hass!.localize(
+          `ui.panel.lovelace.editor.card.generic.${schema.name}`
+        );
+    }
+  };
+}
+
+declare global {
+  interface HTMLElementTagNameMap {
+    "hui-counter-actions-card-feature-editor": HuiCounterActionsCardFeatureEditor;
+  }
+}
diff --git a/src/translations/en.json b/src/translations/en.json
index 7d9b86c609..d039401df7 100644
--- a/src/translations/en.json
+++ b/src/translations/en.json
@@ -7001,7 +7001,8 @@
               "suggested_cards": "Suggested cards",
               "other_cards": "Other cards",
               "custom_cards": "Custom cards",
-              "features": "Features"
+              "features": "Features",
+              "actions": "Actions"
             },
             "heading": {
               "name": "Heading",
@@ -7320,6 +7321,14 @@
                 "customize_modes": "Customize preset modes",
                 "preset_modes": "Preset modes"
               },
+              "counter-actions": {
+                "label": "Counter actions",
+                "actions": {
+                  "increment": "Increment",
+                  "decrement": "Decrement",
+                  "reset": "Reset"
+                }
+              },
               "fan-preset-modes": {
                 "label": "Fan preset modes",
                 "style": "[%key:ui::panel::lovelace::editor::features::types::climate-preset-modes::style%]",