diff --git a/src/components/ha-target-picker.ts b/src/components/ha-target-picker.ts
index 70478dbc40..608a4ba829 100644
--- a/src/components/ha-target-picker.ts
+++ b/src/components/ha-target-picker.ts
@@ -321,7 +321,7 @@ export class HaTargetPicker extends SubscribeMixin(LitElement) {
           [type]: true,
         })}"
         style=${color
-          ? `--color: rgb(${color}); --background-color: rgba(${color}, .3)`
+          ? `--color: rgb(${color}); --background-color: rgba(${color}, .5)`
           : ""}
       >
         ${icon