diff --git a/source/_components/counter.markdown b/source/_components/counter.markdown
index f181d4755a7..123ebee79d9 100644
--- a/source/_components/counter.markdown
+++ b/source/_components/counter.markdown
@@ -44,7 +44,7 @@ Increments the counter with 1 or the given value for the steps.
 
 | Service data attribute | Optional | Description |
 | ---------------------- | -------- | ----------- |
-| `entity_id`            |      no  | Name of the entity to take action, e.g., `counter.count0`. |
+| `entity_id`            |      no  | Name of the entity to take action, e.g., `counter.my_custom_counter`. |
 
 #### {% linkable_title Service `counter.decrement` %}
 
@@ -52,7 +52,7 @@ Decrements the counter with 1 or the given value for the steps.
 
 | Service data attribute | Optional | Description |
 | ---------------------- | -------- | ----------- |
-| `entity_id`            |      no  | Name of the entity to take action, e.g., `counter.count0`. |
+| `entity_id`            |      no  | Name of the entity to take action, e.g., `counter.my_custom_counter`. |
 
 #### {% linkable_title Service `counter.reset` %}
 
@@ -60,7 +60,7 @@ With this service the counter is reset to its initial value.
 
 | Service data attribute | Optional | Description |
 | ---------------------- | -------- | ----------- |
-| `entity_id`            |      no  | Name of the entity to take action, e.g., `counter.count0`. |
+| `entity_id`            |      no  | Name of the entity to take action, e.g., `counter.my_custom_counter`. |
 
 
 ### {% linkable_title Use the service %}
@@ -69,7 +69,7 @@ Select <img src='/images/screenshots/developer-tool-services-icon.png' alt='serv
 
 ```json
 {
-  "entity_id": "counter.count0"
+  "entity_id": "counter.my_custom_counter"
 }
 ```