diff --git a/source/_includes/site/hero_unit.html b/source/_includes/site/hero_unit.html
index d509fb9821e..44778fb6e3e 100644
--- a/source/_includes/site/hero_unit.html
+++ b/source/_includes/site/hero_unit.html
@@ -10,7 +10,7 @@
         </iframe>
 
         <a id="HAdemoScreenshot" href='https://demo.home-assistant.io/' target='_blank'>
-          <img src="/images/frontpage/hero_screenshot.png" alt="Home Assistant screenshot">
+          <img src="/images/frontpage/hero_screenshot.png" alt="Home Assistant screenshot" fetchpriority="high">
         </a>
 
         <!-- <script>