diff --git a/source/_integrations/binary_sensor.markdown b/source/_integrations/binary_sensor.markdown
index c47e39903b8..ecc25da24fd 100644
--- a/source/_integrations/binary_sensor.markdown
+++ b/source/_integrations/binary_sensor.markdown
@@ -8,11 +8,40 @@ ha_quality_scale: internal
 ha_domain: binary_sensor
 ---
 
-Binary sensors gather information about the state of devices which have a "digital" return value (either 1 or 0). These can be switches, contacts, pins, etc. These sensors only have two states: **0/off/low/closed/false** and **1/on/high/open/true**. Knowing that there are only two states allows Home Assistant to represent these sensors in a better way in the frontend according to their functionality.
+Binary sensors are similar to other [sensors](/integrations/sensor) in that they
+monitor the states and conditions of different entities. Where binary sensors
+differ is they can only return one of two mutually exclusive values.
+For example, a binary sensor for a window may report a value
+of `open` or `closed`, a switch `on` or `off`, a condition `true` or `false`.
+
+This *either/or* constraint is what makes these sensors binary. They are digital
+in nature, whereas analog sensors, like temperature and weight sensors,
+return a range of values.
+
+Some binary sensors are created automatically when you add a device integration.
+For example, adding the [ecobee integration](/integrations/ecobee/) will create
+a binary sensor to detect room occupancy. Other binary sensors can be created
+manually using the [template integration](/integrations/template/)
+or using an [input boolean helper](/integrations/input_boolean),
 
 ### Device Class
 
-The way these sensors are displayed in the frontend can be modified in the [customize section](/getting-started/customizing-devices/). The following device classes are supported for binary sensors:
+Knowing a sensor is binary impacts how the sensor's current state may be
+represented in Home Assistant's UI (see [Lovelace](/lovelace/)). Opposing states
+may be given different icons, colors, and value labels to highlight a particular
+state over the other. This is set by the binary sensor's device class.
+
+Here are a few examples of this representation in the UI:
+
+<p class='img'>
+<img src='/images/screenshots/binary_sensor_classes_icons.png' />
+Example of various device classes icons in `on` and `off` state. The on image
+in this example has `state_color: true` specified in the Entities card
+configuration to receive the icon coloring.
+</p>
+
+The full list of supported binary sensor device classes is below
+*(note: these may also be modified in the [customizing section](/docs/configuration/customizing-devices)).*
 
 - **None**: Generic on/off. This is the default and doesn't need to be set.
 - **battery**: `on` means low, `off` means normal
@@ -40,9 +69,4 @@ The way these sensors are displayed in the frontend can be modified in the [cust
 - **vibration**: `on` means vibration detected, `off` means no vibration (clear)
 - **window**: `on` means open, `off` means closed
 
-For analog sensors please check the [integration overview](/integrations/sensor).
-
-<p class='img'>
-<img src='/images/screenshots/binary_sensor_classes_icons.png' />
-Example of various device classes icons in `on` and `off` state. The on image in this example has `state_color: true` specified in the Entities card configuration to receive the icon coloring.
-</p>
+For comparison, here are the [device classes](https://www.home-assistant.io/integrations/sensor#device-class) for analog sensors.