diff --git a/source/images/frontpage/assist_wake_word.png b/source/images/frontpage/assist_wake_word.png
new file mode 100644
index 00000000000..24d5fac8e10
Binary files /dev/null and b/source/images/frontpage/assist_wake_word.png differ
diff --git a/source/index.html b/source/index.html
index 43f41dce7f3..df86ea8d20d 100644
--- a/source/index.html
+++ b/source/index.html
@@ -6,6 +6,7 @@ is_homepage: true
 regenerate: true
 feedback: false
 ---
+
 {% assign recent_release_post = site.categories['Core'].first %}
 
 <div class="frontpage">
@@ -22,7 +23,9 @@ feedback: false
         >
 
         <div class="links">
-          <a href="{{ recent_release_post.url }}{{ site.patch_version_notes }}">Release notes</a>
+          <a href="{{ recent_release_post.url }}{{ site.patch_version_notes }}"
+            >Release notes</a
+          >
         </div>
       </div>
 
@@ -30,7 +33,7 @@ feedback: false
         <h1>Recent Blog Posts</h1>
 
         {% for post in site.posts limit: 4 %}
-        <li class="post" style="display: grid; font-size: 16px;">
+        <li class="post" style="display: grid; font-size: 16px">
           <a href="{{ post.url }}">{{ post.title }}</a>
           <small class="blog-date">{{ post.date_formatted }}</small>
         </li>
@@ -61,7 +64,11 @@ feedback: false
         Use Alexa to control Home Assistant.
 
         <div class="links">
-          <a href="/cloud/" aria-label="Learn more about use Alexa to control Home Assistant">LEARN MORE</a>
+          <a
+            href="/cloud/"
+            aria-label="Learn more about use Alexa to control Home Assistant"
+            >LEARN MORE</a
+          >
         </div>
       </div>
       <div class="material-card text">
@@ -69,7 +76,11 @@ feedback: false
         Use Google Assistant to control Home Assistant.
 
         <div class="links">
-          <a href="/cloud/" aria-label="Learn more about use Google Assistant to control Home Assistant">LEARN MORE</a>
+          <a
+            href="/cloud/"
+            aria-label="Learn more about use Google Assistant to control Home Assistant"
+            >LEARN MORE</a
+          >
         </div>
       </div>
 
@@ -85,11 +96,40 @@ feedback: false
               Home Assistant Cast makes every TV a display.
             </div>
           </div>
-          <svg viewBox="0 0 24 24"><path d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z" /></svg>
+          <svg viewBox="0 0 24 24">
+            <path
+              d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z"
+            />
+          </svg>
         </div>
       </a>
     </div>
     <div class="grid__item two-thirds lap-two-thirds palm-one-whole">
+      <a
+        class="material-card picture-promo"
+        href="/blog/2023/10/12/year-of-the-voice-chapter-4-wakewords/"
+        style="
+          background-image: url(/images/frontpage/assist_wake_word.png);
+          background-size: cover;
+          padding-top: 35%;
+        "
+      >
+        <div class="caption">
+          <div class="title">
+            Control your home with Assist
+            <div class="subtitle">
+              Our private, insanely fast, voice assistant running on affordable
+              hardware. Now supporting wake words.
+            </div>
+          </div>
+          <svg viewBox="0 0 24 24">
+            <path
+              d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z"
+            />
+          </svg>
+        </div>
+      </a>
+
       <!-- 10 YEAR HA -->
       <a
         href="https://www.youtube.com/watch?v=EmLV6lJLzSU"
@@ -100,30 +140,31 @@ feedback: false
           padding-top: 55%;
         "
       ></a>
-    {% assign pages_by_date = site.pages | sort: "date" | reverse %}
-    {% for page in pages_by_date %}
-      {% if page.layout == "landingpage" and page.frontpage != false %}
-        <a
-          class="material-card picture-promo"
-          href="{{page.url}}"
-          style="
+      {% assign pages_by_date = site.pages | sort: "date" | reverse %} {% for
+      page in pages_by_date %} {% if page.layout == "landingpage" and
+      page.frontpage != false %}
+      <a
+        class="material-card picture-promo"
+        href="{{page.url}}"
+        style="
             background-image: url({{page.frontpage_image | default:page.og_image}});
             background-size: cover;
             background-color: #41bdf5;
           "
-        >
-          <div class="caption">
-            <div class="title">
-              {{page.title}}
-              <div class="subtitle">
-                {{page.description}}
-              </div>
-            </div>
-            <svg viewBox="0 0 24 24"><path d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z" /></svg>
+      >
+        <div class="caption">
+          <div class="title">
+            {{page.title}}
+            <div class="subtitle">{{page.description}}</div>
           </div>
-        </a>
-      {% endif %}
-    {% endfor %}
+          <svg viewBox="0 0 24 24">
+            <path
+              d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z"
+            />
+          </svg>
+        </div>
+      </a>
+      {% endif %} {% endfor %}
       <!-- Tutorial: setup private voice assistant over phone -->
       <a
         href="/voice_control/worlds-most-private-voice-assistant/"
@@ -149,7 +190,11 @@ feedback: false
               Use NFC to bring music to your life or automate the mundane.
             </div>
           </div>
-          <svg viewBox="0 0 24 24"><path d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z" /></svg>
+          <svg viewBox="0 0 24 24">
+            <path
+              d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z"
+            />
+          </svg>
         </div>
       </a>
 
@@ -165,7 +210,11 @@ feedback: false
               Look sharp in blue, black or gray. Wearing a HA t-shirt is okay.
             </div>
           </div>
-          <svg viewBox="0 0 24 24"><path d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z" /></svg>
+          <svg viewBox="0 0 24 24">
+            <path
+              d="M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z"
+            />
+          </svg>
         </div>
       </a>
     </div>
@@ -173,94 +222,112 @@ feedback: false
     <div class="sub-title">Features</div>
     {% include custom/features.html %}
     <div class="grid sponsors-and-press">
-    <div class="sponsored-by grid__item one-half lap-one-half palm-one-whole">
-      <div class="material-card">
-        <h1>Home Assistant is sponsored by</h1>
+      <div class="sponsored-by grid__item one-half lap-one-half palm-one-whole">
+        <div class="material-card">
+          <h1>Home Assistant is sponsored by</h1>
 
-        <a href="https://www.nabucasa.com"
-          ><img alt="Nabu Casa logo" src="/images/sponsors/nabu_casa.svg"
-        /></a>
+          <a href="https://www.nabucasa.com"
+            ><img alt="Nabu Casa logo" src="/images/sponsors/nabu_casa.svg"
+          /></a>
+        </div>
       </div>
-    </div>
-    <div class="seen-press grid__item one-half lap-one-half palm-one-whole">
-      <div class="material-card">
-        <h1>Home Assistant in the press</h1>
+      <div class="seen-press grid__item one-half lap-one-half palm-one-whole">
+        <div class="material-card">
+          <h1>Home Assistant in the press</h1>
 
-        <a href="https://www.theverge.com/2021/9/16/22678088/home-assistant-amber-smart-home-hub-specs-release-date-price"
-           target="_blank" rel="noopener"
-          ><img
-            alt="The Verge logo"
-            src="/images/press/theverge.svg"
-        /></a>
+          <a
+            href="https://www.theverge.com/2021/9/16/22678088/home-assistant-amber-smart-home-hub-specs-release-date-price"
+            target="_blank"
+            rel="noopener"
+            ><img alt="The Verge logo" src="/images/press/theverge.svg"
+          /></a>
 
-        <a href="https://arstechnica.com/information-technology/2021/03/how-to-achieve-smart-home-nirvana-or-home-automation-without-subscription/"
-           target="_blank" rel="noopener"
-          ><img
-            alt="ArsTechnica.com logo"
-            src="/images/press/arstechnica.svg"
-        /></a>
+          <a
+            href="https://arstechnica.com/information-technology/2021/03/how-to-achieve-smart-home-nirvana-or-home-automation-without-subscription/"
+            target="_blank"
+            rel="noopener"
+            ><img
+              alt="ArsTechnica.com logo"
+              src="/images/press/arstechnica.svg"
+          /></a>
 
-        <a href="https://tweakers.net/reviews/8704/paulus-schoutsen-home-assistant-concurreert-met-alles-wat-via-de-cloud-gaat.html"
-           target="_blank" rel="noopener"
-          ><img
-            alt="Tweakers.net logo"
-            src="/images/press/tweakers.png"
-        /></a>
+          <a
+            href="https://tweakers.net/reviews/8704/paulus-schoutsen-home-assistant-concurreert-met-alles-wat-via-de-cloud-gaat.html"
+            target="_blank"
+            rel="noopener"
+            ><img alt="Tweakers.net logo" src="/images/press/tweakers.png"
+          /></a>
 
-        <a href="https://www.youtube.com/watch?v=x7pSkVarixU"
-           target="_blank" rel="noopener"
-          ><img
-            alt="Linus Tech Tips logo"
-            class='square'
-            src="/images/press/ltt.svg"
-        /></a>
+          <a
+            href="https://www.youtube.com/watch?v=x7pSkVarixU"
+            target="_blank"
+            rel="noopener"
+            ><img
+              alt="Linus Tech Tips logo"
+              class="square"
+              src="/images/press/ltt.svg"
+          /></a>
 
-        <a href="https://www.troyhunt.com/iot-unravelled-part-1-its-a-mess-but-then-theres-home-assistant/"
-           target="_blank" rel="noopener"
-          ><img
-            class='square round'
-            alt="Troy Hunt logo"
-            src="/images/press/troyhunt.jpg"
-        /></a>
+          <a
+            href="https://www.troyhunt.com/iot-unravelled-part-1-its-a-mess-but-then-theres-home-assistant/"
+            target="_blank"
+            rel="noopener"
+            ><img
+              class="square round"
+              alt="Troy Hunt logo"
+              src="/images/press/troyhunt.jpg"
+          /></a>
 
-        <a href="https://www.tomshardware.com/news/raspberry-pi-home-assistant-amber"
-           target="_blank" rel="noopener"
-          ><img
-            alt="Tom's Hardware logo"
-            src="/images/press/tomshardware.svg"
-        /></a>
+          <a
+            href="https://www.tomshardware.com/news/raspberry-pi-home-assistant-amber"
+            target="_blank"
+            rel="noopener"
+            ><img
+              alt="Tom's Hardware logo"
+              src="/images/press/tomshardware.svg"
+          /></a>
 
-        <a href="https://www.producthunt.com/posts/home-assistant"
-           target="_blank" rel="noopener"
-          ><img
-            alt="ProductHunt.com logo"
-            src="/images/press/producthunt.com.png"
-        /></a>
+          <a
+            href="https://www.producthunt.com/posts/home-assistant"
+            target="_blank"
+            rel="noopener"
+            ><img
+              alt="ProductHunt.com logo"
+              src="/images/press/producthunt.com.png"
+          /></a>
 
-        <a
-          href="https://www.linux.com/news/home-assistant-python-approach-home-automation-video"
-          target="_blank" rel="noopener"
-          ><img alt="Linux.com logo" src="/images/press/linux.com.png"
-        /></a>
+          <a
+            href="https://www.linux.com/news/home-assistant-python-approach-home-automation-video"
+            target="_blank"
+            rel="noopener"
+            ><img alt="Linux.com logo" src="/images/press/linux.com.png"
+          /></a>
 
-        <a href="https://opensource.com/article/17/7/home-automation-primer"
-           target="_blank" rel="noopener"
-          ><img
-            alt="OpenSource.com logo"
-            src="/images/press/opensource.com.svg"
-        /></a>
+          <a
+            href="https://opensource.com/article/17/7/home-automation-primer"
+            target="_blank"
+            rel="noopener"
+            ><img
+              alt="OpenSource.com logo"
+              src="/images/press/opensource.com.svg"
+          /></a>
 
-        <a href="http://www.linux-magazine.com/Issues/2017/203/Home-Assistant"
-           target="_blank" rel="noopener"
-          ><img alt="Linux Magazine logo" src="/images/press/LinuxMagazine.png"
-        /></a>
+          <a
+            href="http://www.linux-magazine.com/Issues/2017/203/Home-Assistant"
+            target="_blank"
+            rel="noopener"
+            ><img
+              alt="Linux Magazine logo"
+              src="/images/press/LinuxMagazine.png"
+          /></a>
 
-        <a
-          href="https://www.heise.de/ct/ausgabe/2017-26-Hausautomations-Schaltzentrale-Home-Assistant-3909532.html"
-          target="_blank" rel="noopener"
-          ><img alt="Ct logo" src="/images/press/ct.png"
-        /></a>
-      </div>
+          <a
+            href="https://www.heise.de/ct/ausgabe/2017-26-Hausautomations-Schaltzentrale-Home-Assistant-3909532.html"
+            target="_blank"
+            rel="noopener"
+            ><img alt="Ct logo" src="/images/press/ct.png"
+          /></a>
+        </div>
       </div>
     </div>
   </div>