diff --git a/package/grep/grep.mk b/package/grep/grep.mk
index 96685b0276..eefdfe6a74 100644
--- a/package/grep/grep.mk
+++ b/package/grep/grep.mk
@@ -10,6 +10,8 @@ GREP_SOURCE = grep-$(GREP_VERSION).tar.xz
 GREP_LICENSE = GPL-3.0+
 GREP_LICENSE_FILES = COPYING
 GREP_DEPENDENCIES = $(TARGET_NLS_DEPENDENCIES)
+# install into /bin like busybox grep
+GREP_CONF_OPTS = --exec-prefix=/
 
 # link with iconv if enabled
 ifeq ($(BR2_PACKAGE_LIBICONV),y)