diff --git a/linux/linux.mk b/linux/linux.mk
index bd3f2ac293..bcd9dc168f 100644
--- a/linux/linux.mk
+++ b/linux/linux.mk
@@ -180,7 +180,7 @@ define LINUX_CONFIGURE_CMDS
 	# rebuilt using the linux26-rebuild-with-initramfs target.
 	$(if $(BR2_TARGET_ROOTFS_INITRAMFS),
 		touch $(BINARIES_DIR)/rootfs.cpio
-		$(call KCONFIG_SET_OPT,CONFIG_INITRAMFS_SOURCE,\"$(BINARIES_DIR)/rootfs.cpio\",$(@D)/.config)
+		$(call KCONFIG_SET_OPT,CONFIG_INITRAMFS_SOURCE,"$(BINARIES_DIR)/rootfs.cpio",$(@D)/.config)
 		$(call KCONFIG_SET_OPT,CONFIG_INITRAMFS_ROOT_UID,0,$(@D)/.config)
 		$(call KCONFIG_SET_OPT,CONFIG_INITRAMFS_ROOT_GID,0,$(@D)/.config))
 	$(if $(BR2_ROOTFS_DEVICE_CREATION_STATIC),,
diff --git a/package/pkg-utils.mk b/package/pkg-utils.mk
index e802864445..99e1f7644f 100644
--- a/package/pkg-utils.mk
+++ b/package/pkg-utils.mk
@@ -35,17 +35,17 @@ $(eval $(call caseconvert-helper,LOWERCASE,$(join $(addsuffix :,$([TO])),$([FROM
 
 define KCONFIG_ENABLE_OPT # (option, file)
 	$(SED) "/\\<$(1)\\>/d" $(2)
-	echo "$(1)=y" >> $(2)
+	echo '$(1)=y' >> $(2)
 endef
 
 define KCONFIG_SET_OPT # (option, value, file)
 	$(SED) "/\\<$(1)\\>/d" $(3)
-	echo "$(1)=$(2)" >> $(3)
+	echo '$(1)=$(2)' >> $(3)
 endef
 
 define KCONFIG_DISABLE_OPT # (option, file)
 	$(SED) "/\\<$(1)\\>/d" $(2)
-	echo "# $(1) is not set" >> $(2)
+	echo '# $(1) is not set' >> $(2)
 endef
 
 # Helper functions to determine the name of a package and its