diff --git a/Makefile b/Makefile
index bc5329bde3..f76d86a976 100644
--- a/Makefile
+++ b/Makefile
@@ -810,6 +810,7 @@ endif # merged /usr
 .PHONY: target-post-image
 target-post-image: $(TARGETS_ROOTFS) target-finalize staging-finalize
 	@rm -f $(ROOTFS_COMMON_TAR)
+	$(Q)mkdir -p $(BINARIES_DIR)
 	@$(foreach s, $(call qstrip,$(BR2_ROOTFS_POST_IMAGE_SCRIPT)), \
 		$(call MESSAGE,"Executing post-image script $(s)"); \
 		$(EXTRA_ENV) $(s) $(BINARIES_DIR) $(call qstrip,$(BR2_ROOTFS_POST_SCRIPT_ARGS))$(sep))