diff --git a/Makefile b/Makefile
index 8a8b6760cb..d5cd8f03d7 100644
--- a/Makefile
+++ b/Makefile
@@ -486,6 +486,7 @@ endif
 	) >  $(TARGET_DIR)/etc/os-release
 
 ifneq ($(BR2_ROOTFS_POST_BUILD_SCRIPT),"")
+	@$(call MESSAGE,"Executing post-build script")
 	$(BR2_ROOTFS_POST_BUILD_SCRIPT) $(TARGET_DIR)
 endif